EQUIDRY Barnstaple, England, United Kingdom
Marketing Manager
At EQUIDRY & Drywalks, we all have a passion for horses, dogs & life outdoors. Hard work, dedication, and determination is part and parcel of life with horses, and this ethos drives everything we do here. If you share our love of the great outdoors, are full of energy, demand results, and have the grit & drive to get things done to the best of your ability, you’ll fit right in here! We are seeking an experienced and results-driven Marketing Manager who will use their expertise to elevate and scale our brands. This role requires a deep understanding of horse riders, dog owners, e-commerce platforms, digital marketing, and customer behaviour in the online space. Some of what you will be doing: Marketing Strategy: Develop and implement marketing strategies for Equidry & Drywalks, aligning with company objectives and market trends. Digital Content Creation & Copywriting: Produce engaging content across social media platforms, including videos, images, and graphics to enhance brand presence and engagement. Email Marketing: Develop and implement email marketing strategies to support customer retention, engagement, and revenue growth. Create visually appealing, on-brand email designs and engaging copy for automated workflows, newsletters, promotional emails, and lifecycle campaigns. Social Media Management: Manage all social media channels, developing and scheduling content to increase reach and engagement. SEO and Analytics: Manage SEO, PPC campaigns, and Google Ads/Analytics to drive traffic and measure marketing effectiveness. Event Planning and Management: Organise and manage events & trade shows, including product launches and promotional activities, to enhance brand visibility. Team Leadership: Manage and mentor team members, fostering a collaborative and innovative environment. Product Launches: Lead the planning and execution of new product launches to ensure successful market entry. Brand Development: Enhance brand identity and ensure consistent messaging across all marketing channels. Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, informing marketing strategies. Content Management: Create and manage marketing collateral, including booklets, banners, user guides, and newsletters. You will have: Proven experience as a Marketing Manager preferably in equestrian, outdoor wear, fashion, retail, or a related industry with a strong understanding of digital marketing channels and techniques, including SEO/SEM, content marketing, email marketing, social media, and analytics. Strong copywriting and photography skills. Strong analytical, leadership, and project management skills. Creative thinking and a passion for innovation. Ability to inspire and develop our small team, work collaboratively and adapt to a dynamic environment. Bachelor's degree in Marketing, Business, or related field (Master's degree preferred). Why work for us: This will be an annualised hours, hybrid working role, coming into our Devon office a minimum of 3 days a week. You will be working alongside our founder and CEO. Work in a friendly, family-run business where staff happiness is a top priority. 28 days holiday (including bank holidays). Flexible Schedule. Casual Dress. Free Parking. Staff Discount. Social Events & Team Building. Annual Work Anniversary Gifts. Job Type:
Full-time Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Sporting Goods Manufacturing
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At EQUIDRY & Drywalks, we all have a passion for horses, dogs & life outdoors. Hard work, dedication, and determination is part and parcel of life with horses, and this ethos drives everything we do here. If you share our love of the great outdoors, are full of energy, demand results, and have the grit & drive to get things done to the best of your ability, you’ll fit right in here! We are seeking an experienced and results-driven Marketing Manager who will use their expertise to elevate and scale our brands. This role requires a deep understanding of horse riders, dog owners, e-commerce platforms, digital marketing, and customer behaviour in the online space. Some of what you will be doing: Marketing Strategy: Develop and implement marketing strategies for Equidry & Drywalks, aligning with company objectives and market trends. Digital Content Creation & Copywriting: Produce engaging content across social media platforms, including videos, images, and graphics to enhance brand presence and engagement. Email Marketing: Develop and implement email marketing strategies to support customer retention, engagement, and revenue growth. Create visually appealing, on-brand email designs and engaging copy for automated workflows, newsletters, promotional emails, and lifecycle campaigns. Social Media Management: Manage all social media channels, developing and scheduling content to increase reach and engagement. SEO and Analytics: Manage SEO, PPC campaigns, and Google Ads/Analytics to drive traffic and measure marketing effectiveness. Event Planning and Management: Organise and manage events & trade shows, including product launches and promotional activities, to enhance brand visibility. Team Leadership: Manage and mentor team members, fostering a collaborative and innovative environment. Product Launches: Lead the planning and execution of new product launches to ensure successful market entry. Brand Development: Enhance brand identity and ensure consistent messaging across all marketing channels. Market Research: Conduct market research to identify trends, customer needs, and competitive landscape, informing marketing strategies. Content Management: Create and manage marketing collateral, including booklets, banners, user guides, and newsletters. You will have: Proven experience as a Marketing Manager preferably in equestrian, outdoor wear, fashion, retail, or a related industry with a strong understanding of digital marketing channels and techniques, including SEO/SEM, content marketing, email marketing, social media, and analytics. Strong copywriting and photography skills. Strong analytical, leadership, and project management skills. Creative thinking and a passion for innovation. Ability to inspire and develop our small team, work collaboratively and adapt to a dynamic environment. Bachelor's degree in Marketing, Business, or related field (Master's degree preferred). Why work for us: This will be an annualised hours, hybrid working role, coming into our Devon office a minimum of 3 days a week. You will be working alongside our founder and CEO. Work in a friendly, family-run business where staff happiness is a top priority. 28 days holiday (including bank holidays). Flexible Schedule. Casual Dress. Free Parking. Staff Discount. Social Events & Team Building. Annual Work Anniversary Gifts. Job Type:
Full-time Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Sporting Goods Manufacturing
#J-18808-Ljbffr
