Marketing Manager
Location: Hybrid - Daresbury office
Why: Opportunity to build IT Services marketing offering and branding
Salary: £40k - £50k + car allowance (£5400) + annual bonus + benefits (medical/pension)
This MSP / IT Consultancy are obsessed with service and provide first-class solutions to their customers. To achieve this, they work as a team, serving each other to the best of their abilities. It is a testament to their culture that over that time, they have seen tremendous longevity with customer relationships.
As Marketing Manager you will be responsible for developing and executing a go to market strategy for Managed Services. You will work alongside the Director of this space to identify, package and take to market new managed service propositions. You will also develop and execute strategic marketing initiatives to reshape service offerings, drive brand awareness, and customer engagement. This role requires a deep understanding of the IT Services landscape and the ability to create compelling messaging that resonates with the target audience.
This new and exciting role will suit someone who is ambitious and approaches challenges with a positive mindset.
Marketing Manager - Responsibilities
- Create and implement comprehensive marketing strategies to promote services and enhance brand visibility
- Plan and execute marketing events, webinars, and trade shows to showcase services
- Oversee the creation of high-quality marketing materials, including brochures, case studies, blogs, and social media content, driving a consistent on-brand message
- Manage digital marketing campaigns, including SEO, PPC, email marketing, and social media
- Monitor and analyze performance to optimize campaigns and improve ROI
- Coordinate with cross-functional teams, including sales and operations, to align marketing efforts with business objectives
Marketing Manager - Requirements
- 3+ years' B2B Marketing experience in the UK
- Experience of marketing services or solutions
- Ideal understanding of the IT industry especially Managed Services
- Natural problem solver who demonstrates high levels of creativity
- Highly personable with a natural ability to establish, build and maintain trust with colleagues, customers, and suppliers
- Excellent organisational skills, ability to work independently to self-set deadlines
- Excellent communication skills and the ability to build rapport instantly
- UK Driving licence
For more information please contact Katie at Matched.
Marketing Manager / Marketing Executive / Partnerships Manager
