Marketing Manager – Demand Gen Focus

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Full time
Location: London
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Job offered by: Armstrong Lloyd
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Marketing Manager - B2B SAAS | UP TO £55K + BONUS | HYBRID - CENTRAL LONDON Our client, a fast-growing B2B SaaS business, is looking for a Demand Generation Specialist to join their dynamic marketing team. With ambitious growth plans and a proven track record of success, they're seeking someone who can take their demand generation strategy to the next level.

THE ROLE:

Working directly with an accomplished Marketing Director who has transformed the business from outbound to inbound-led growth, you'll own the demand generation strategy and execution. This is a fantastic opportunity for a marketing professional who wants to make a real impact in a growing business.

KEY RESPONSIBILITIES: Drive demand generation campaigns across multiple channels Own and optimize HubSpot operations, including workflow creation and lead scoring Create compelling short-form content for email, social media, and ad campaigns Analyze campaign performance and make data-driven optimizations Work closely with sales team to understand customer needs and pain points Manage agency relationships for PPC and design execution

WHAT YOU'LL NEED: 3-5 years B2B marketing experience Strong HubSpot expertise (essential) Proven track record in demand generation Excellence in short-form content creation Experience with LinkedIn advertising (organic and paid) Analytical mindset with ability to derive insights from data B2B SaaS experience

THE IDEAL CANDIDATE: Self-driven and proactive approach Revenue-focused mindset Strong communication skills Ability to work autonomously Collaborative team player

WORKING ARRANGEMENT: Hybrid working (minimum 1 day in Central London office) Modern, collaborative office environment Regular team socials and events

BENEFITS PACKAGE: Salary up to £50,000 Quarterly performance bonus 25 days holiday + bank holidays + birthday Annual learning budget Mental health support Volunteering initiatives Full home office setup

WHY THIS ROLE? Work with a supportive, experienced Marketing Director Join a business with a proven growth trajectory Make a real impact on business success Modern, non-toxic work culture Clear career progression opportunities

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