Plan and execute multi-channel campaigns to increase brand awareness, reach new clients, and support client retention. Coordinate with Heads of Departments to identify target audiences and tailor marketing efforts to various legal services. Manage and oversee content creation for website, social media, blog posts, newsletters, and client communications. Maintain the firm's editorial calendar, ensuring timely and relevant content across all channels. Manage the firm's online reputation and ensure consistent, professional brand representation on all platforms. Monitor and analyze digital metrics, including website traffic, social media engagement, email open rates, and conversions. Use data to make informed decisions and enhance strategies. Ensure brand consistency across all marketing materials, communications, and client touchpoints. Develop and implement strategies to strengthen client relationships, including targeted client communications and outreach programs. Plan, coordinate, and manage client events, webinars, and conferences to enhance the firm's visibility and foster networking opportunities. Provide insights to the Strategy board on market positioning and recommend new marketing initiatives. Track, measure, and report on the effectiveness of marketing campaigns, providing regular updates to leadership. Manage a team of Marketing Assistants and Executives. Skills Required for the Marketing Manager Role:
3-5+ years of experience in marketing ideally within a Legal setting. Strong understanding of digital marketing, including SEO, SEM, social media, and analytics tools. Bachelor's degree in Marketing, Communications, Business, or related field. Demonstrated experience in managing multi-channel marketing campaigns and measuring their success. High levels of creativity and strategic thinking. Proven ability to manage multiple projects with deadlines and adapt to changing priorities. Benefits for this Fantastic Role:
25 Days holiday Fantastic bonus scheme Pension - up to 5% Access to online employee discount platform Sociable team including month-end drinks Life assurance Healthcare benefits including online GP access Cycle to work scheme Annual service awards Employee Assistance programme This is a fantastic role so please APPLY today.
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