To understand trends, customers' needs and deliver effective and engaging marketing communication through Social Media, in line with business objectives and strategy. The primary objective is to drive awareness for Superdrug and acquire new customers through Social Media that results in an increased level of engagement and loyalty online. A typical day in this role includes: Leading and managing the social media strategy for Superdrug main social channels and local store pages including, but not limited to Facebook, Instagram, Twitter, TikTok, and Snapchat. Creating the content strategy for Superdrug main social channels in line with commercial and business objectives. Monitoring and reporting social media performance through various tools. Providing guidance to stores' social channels and producing bespoke content. Leading social marketing projects within the business. Conducting industry research and trend spotting. Managing social media competition strategy. Supporting all commercial categories across channels. Collaborating with the Own Brand & Exclusive team. Managing, reviewing, and challenging the performance of external agencies. Coordinating with Superdrug stakeholders. Working with suppliers on social media events. Line management of the Social Media Marketing Assistant, Executive, and Social Media Apprentice. Managing budget, costs, and income for all Social Media platforms. Exploring and building commerce capabilities within existing social media platforms. This job is a good fit for you if:
You understand, love, and enjoy the ever-evolving world of Social Media. Enjoy creative work and creating content. Love discovering and keeping up with trends. Love working with big brands in a fast-paced retail environment. Enjoy analyzing data to constantly review what works in social media. Enjoy building strong working relationships and motivating teams. Enjoy planning and organizing social-led projects. Love managing a team. What you'll need:
Significant experience in social media marketing within a fast-paced retail environment. A very good understanding of social media principles. Hands-on experience in a creative field with experience in content creation and management. Experience in understanding commercial goals and strategies. Good understanding of social media trends in health and wellbeing. Experience in managing a team. Experience in handling multiple projects. Strong analytical skills. Ability to influence at all levels. Strong interpersonal skills. Excellent attention to detail. Excellent communication skills: written and verbal, including presentations. Confident and energetic. Here's what's in it for you:
33 days holiday rising to 38 days with length of service (inclusive of bank holidays). 2 staff discount codes for yourself and a family member or friend. 30% discount on Superdrug Own Brand Products. Hybrid working patterns available. Company pension matching and bonus. Wagestream - a money management app. Being part of more! We are part of a group who work closely with Savers, The Perfume Shop, and Three UK. We are part of A.S. Watson Group, the world's largest international health and beauty retailer. Unrivalled Learning and Development programmes. Come and be part of something special. Hours: 37.5 | 9.00am - 5.30pm.
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Our vision is to be the best in everyday accessible beauty and health. It’s our mission to be our customers first choice for up to the minute beauty and health, loved for value, choice and friendly advice, online and instore. We stock the biggest beauty and health brands, as well as exclusive brands and products that can only be found at Superdrug. We’re proud of our Own Brands, from Studio London cosmetics to B. Skin, we believe that efficacy and value can work together to deliver incredible results. Our Own Brand products are cruelty free and carry the leaping bunny logo, certified by Cruelty Free International. Our Healthcare teams deliver instore and online services to patients up and down the country. From free blood pressure checks to travel vaccinations and phlebotomy services to Online Doctor, we support thousands of customers every week. Our Beauty Studios continue to grow rapidly, offering a range of services from piercing to Hair cuts in our biggest Beauty Studios. Superdrug is part of AS Watson Group, the world’s largest international health and beauty retailer operating over 16,800 stores under 12 retail brands in 29 markets, with over 130,000 employees worldwide. For the fiscal year 2023, AS Watson Group recorded revenue of US$23 billion. Every year, it is serving over 5.5 billion shoppers via its O+O (Offline plus Online) platforms, providing tech-enabled retail experience to customers offline and online.