Marketing Manager for UK based HealthTech Startup
About AVERio AVERio is a pioneering UK-based start-up transforming the health and social care sector with innovative IoT and SaaS solutions. Our mission is to empower safe, independent living and improve care efficiency through cutting-edge technology. As a rapidly growing organisation, we’re looking for a creative and resourceful volunteer to join our team and help shape our marketing efforts. Role Overview We are seeking a hands-on Marketing Manager to lead content production, research, and strategy development for our B2B and B2C markets. This is an exciting opportunity to work closely with the founding team and other key members, driving impactful campaigns that align with our shared goals. Responsibilities Marketing Strategy:
Develop and execute comprehensive marketing strategies for both B2B and B2C markets, ensuring alignment with organisational goals. Content Creation:
Produce high-quality, engaging content for B2B and B2C audiences, including social media posts, brochures, infographics and presentations. Design:
Create visually appealing designs using SaaS platforms such as Canva and Gamma to support marketing campaigns. Social Media Research:
Monitor competitors and market trends to inform and enhance AVERio’s content strategy. AI Integration:
Use AI tools to generate images and enhance content creation efforts. Market Research:
Conduct research to identify emerging trends, audience preferences, and potential growth opportunities in the health and social care sector. Collaboration:
Work closely with the founding team to ensure marketing efforts are aligned with AVERio’s vision and strategic objectives. Campaign Execution:
Plan and execute campaigns across multiple channels, including social media, email marketing, and partnerships. Performance Analysis:
Track and evaluate the performance of campaigns to optimise future initiatives. Key Skills and Qualities Strong copywriting and storytelling skills, with the ability to tailor content for diverse audiences. Experience with design tools like Canva or Gamma and a keen eye for aesthetics. Familiarity with social media platforms and trends, particularly for research and content dissemination. Knowledge of AI tools for image generation and content enhancement. Proactive, self-motivated, and able to work both independently and collaboratively. A genuine interest in UK health and social care or start-up environments is a plus. What’s in it for You? Work closely with an innovative founding team, gaining first-hand start-up experience. Develop your skills in content creation, research, and marketing strategy. Contribute to a purpose-driven organisation making a real impact in the health and social care sector. Build a portfolio of impactful projects in B2B and B2C marketing. Provide a testimonial against your profile on SkilledUp Life. Provide a testimonial on your LinkedIn profile, when requested. Allow you to add AVERio to your LinkedIn profile. Provide a Letter of Recommendation. Time Commitment This role is flexible and can be tailored to suit your availability, with an estimated 2 hrs+ per day for 3 months (60 volunteer days).
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About AVERio AVERio is a pioneering UK-based start-up transforming the health and social care sector with innovative IoT and SaaS solutions. Our mission is to empower safe, independent living and improve care efficiency through cutting-edge technology. As a rapidly growing organisation, we’re looking for a creative and resourceful volunteer to join our team and help shape our marketing efforts. Role Overview We are seeking a hands-on Marketing Manager to lead content production, research, and strategy development for our B2B and B2C markets. This is an exciting opportunity to work closely with the founding team and other key members, driving impactful campaigns that align with our shared goals. Responsibilities Marketing Strategy:
Develop and execute comprehensive marketing strategies for both B2B and B2C markets, ensuring alignment with organisational goals. Content Creation:
Produce high-quality, engaging content for B2B and B2C audiences, including social media posts, brochures, infographics and presentations. Design:
Create visually appealing designs using SaaS platforms such as Canva and Gamma to support marketing campaigns. Social Media Research:
Monitor competitors and market trends to inform and enhance AVERio’s content strategy. AI Integration:
Use AI tools to generate images and enhance content creation efforts. Market Research:
Conduct research to identify emerging trends, audience preferences, and potential growth opportunities in the health and social care sector. Collaboration:
Work closely with the founding team to ensure marketing efforts are aligned with AVERio’s vision and strategic objectives. Campaign Execution:
Plan and execute campaigns across multiple channels, including social media, email marketing, and partnerships. Performance Analysis:
Track and evaluate the performance of campaigns to optimise future initiatives. Key Skills and Qualities Strong copywriting and storytelling skills, with the ability to tailor content for diverse audiences. Experience with design tools like Canva or Gamma and a keen eye for aesthetics. Familiarity with social media platforms and trends, particularly for research and content dissemination. Knowledge of AI tools for image generation and content enhancement. Proactive, self-motivated, and able to work both independently and collaboratively. A genuine interest in UK health and social care or start-up environments is a plus. What’s in it for You? Work closely with an innovative founding team, gaining first-hand start-up experience. Develop your skills in content creation, research, and marketing strategy. Contribute to a purpose-driven organisation making a real impact in the health and social care sector. Build a portfolio of impactful projects in B2B and B2C marketing. Provide a testimonial against your profile on SkilledUp Life. Provide a testimonial on your LinkedIn profile, when requested. Allow you to add AVERio to your LinkedIn profile. Provide a Letter of Recommendation. Time Commitment This role is flexible and can be tailored to suit your availability, with an estimated 2 hrs+ per day for 3 months (60 volunteer days).
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