What you will do… Plan, execute, and optimize paid advertising campaigns across various platforms, including print media, Google AdWords, and social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.). Develop and manage a budget for paid advertising campaigns, ensuring maximum ROI. Assist with accompanying messaging / deliverables to support our trade show efforts. Create eye-catching and compelling ad creatives using design tools like Canva and InDesign. Implement/execute email marketing strategies to engage and retain our customer base while driving leads. Maintain a keen eye on competitive trends to spot opportunities and ways to differentiate PTI Security Systems. Analyse and interpret data from advertising campaigns to drive data-focused marketing decisions. Generate detailed reports on campaign performance, highlighting key insights and recommendations. Collaborate with cross-functional teams to align marketing efforts with overall business goals. Stay up to date with industry trends, emerging platforms, and best practices in paid advertising. Qualifications … Bachelor’s degree in Marketing, Advertising, Business, or a related field. Proven experience (3-5 years) in managing paid advertising campaigns, including print advertising, Google AdWords, and social media advertising. Proficiency in design tools such as Canva and InDesign to create visually appealing ad creatives. Strong analytical skills and the ability to interpret data to drive marketing decisions using Excel. Experience with email marketing platforms and strategies. Willingness to learn and adapt to new advertising platforms and technologies. Excellent communication skills and the ability to work collaboratively in a team. Highly organized and detail-oriented with the ability to manage multiple projects simultaneously. Creative mindset with a passion for staying current with marketing trends and innovations. What we offer… Competitive salary and benefits package. Opportunity to work in a dynamic and collaborative team environment. Room for growth and career development within the company. Be part of a company that values innovation and creativity in marketing. Be part of a recognized industry leader and truly help to shape its brand story and overall direction.
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