Champion the voice of the small business and ensure that their needs are factored into business strategy, marketing, and activity around trade programmes. Provide assistance to the wider business in developing strategies, campaigns, and activities that are effectively targeted and tailored to the intended audience using what we already know, what we can gain from suppliers and partners, and by conducting new primary and secondary research as required. Provide the business with strategic analysis on the challenges and opportunities for small businesses, ensuring that the organisation is well equipped with robust data, knowledge, and market intelligence on the subject. Liaise with a range of internal and external teams to scope out research briefs, define the output required, conduct the research, and present the information in high-quality outputs. Manage and deliver up-to-date messaging documents and strategic insight. Lead on the delivery of high-value research requests and briefings for internal clients, in-market teams, Comms and Public Affairs teams, and the wider stakeholder network. Promote knowledge management and easy dissemination of insights across the company, including being part of the team managing the Insight knowledge portal and taking a lead role on the creation and maintenance of specific small business related ‘knowledge zone’ and developing Power BI dashboards to aid self-service. Proactively seek and share new external insights and reports on an ongoing basis. Lead on the development and content of research-led ‘thought leadership’ reports on small businesses. Help to identify and manage existing and new information and data sources that support our knowledge of our business audiences. Develop strong stakeholder management skills internally with key team members but also with partners and the wider small business community. Minimum Requirements:
Primary and secondary research skills including business insights and market analysis, ideally gained in the small business industry or related areas such as B2B, local government, training, or education. Excellent communication skills, verbal and written; proficient in editing and presenting complex data clearly and simply in the form of reports or presentations. Effective stakeholder management skills. Able to organise and analyse varied data sources and identify the most important sources of evidence; understanding of statistical techniques would be a benefit. Wide range of experience using market research and analytical packages such as SPSS, Q, social media, and other analytical tools alongside data visualisation tools like Power BI. Good understanding of MRS standards, quality control processes, GDPR, and data protection obligations.
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