Job: Marketing Manager - PR, Content and Events
Location: Milton Keynes, Hybrid
Salary: Circa £50,000
Contract: Permanent 37.5
Join us at Personal Group as we continue to evolve and expand our brand presence. As a Marketing Manager focused on PR, Content, and Events, you will play a pivotal role in driving creativity and innovation to support our ambitious growth goals and increase brand awareness.
About the Role
In this dynamic position, you will lead social media, events, and content strategy for Personal Group and Hapi. Your creative vision will shape the brand’s tone of voice and create clear, engaging content that resonates with our audience. Your focus will primarily be on ‘top of funnel’ and ‘middle of funnel’ activities, generating leads that feed into our nurture model and ultimately convert into clients, driving the organisation’s commercial objectives. By blending strategic thinking, creativity, and a data-driven approach, you will ensure consistent, impactful communication across all channels, effectively demonstrating our value to prospects, clients, partners, and investors. What you'll be doing:
Assist the brand campaign managers in defining proposition messages, creating content, and building brand awareness for campaigns. Develop high-quality content for various channels—including website collateral, news stories, blogs, podcasts, webinars, and videos—that drive traffic, generate leads, and nurture prospects. Leverage local and nationwide networking opportunities, including awards, sponsorships, and strategic advertising, to grow the company’s presence and attract potential clients. Develop and execute PR strategies to promote our brand and products, including managing media relations and executing PR activities independently and with external agencies. This includes working with internal thought-leaders to create PR opportunities to elevate the brand. Lead the creation and management of case studies by gathering relevant information, coordinating with internal teams and clients, and ensuring alignment with the content strategy. Write, plan, and publish blog content, working with internal teams and external partners to ensure consistent, engaging posts. Develop and publish white papers, sourcing key data from internal and external resources to support the content plan. Support the creation of research reports, gathering valuable insights from clients and partners. Plan and manage events from concept to execution, ensuring alignment with marketing objectives and seamless coordination with internal teams, external vendors, and stakeholders. Implement creative strategies to increase brand visibility through partnerships, events, and collaborations, positioning the business units as industry leaders. Work with in-house marketing managers and subject matter experts to build a social media strategy that leverages content, amplifies our voice, and integrates into the prospecting journey to attract and convert potential leads. Work with stakeholders and subject matter experts to implement a content calendar and marketing initiatives, ensuring consistent and effective delivery. What are we looking for? Expertise in content creation and copywriting. Able to develop content that formulates an integral part of our prospecting and engagement model. Strong understanding of key social media platforms, their algorithms, and best practices for content creation and engagement. Minimum 3 years’ B2B content marketing experience, with a proven track record of boosting brand visibility. Ability to develop compelling messaging and activity that is distinctive, resonates with our audience and delivers ‘cut through’ versus competitors. Experience in marketing SaaS products and/or financial services is preferred, with a background in the HR community being an advantage. Excellent communication and collaboration skills, with the ability to work effectively across different business units. No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you! Benefits Hybrid working between home and office (2 days in office 3 working from home) 26 days annual leave with option to purchase additional holiday days Your Birthday off Private medical insurance Employer contributory pension On site gym Discounted gym memberships Free travel insurance for you and your family Life assurance – 4 x salary Practical Health Plan Salary sacrifice options include big technology purchase discounts, retail discounts platform, car lease schemes, share ownership plan and more Why Personal Group? We protect the unprotected and connect the unconnected! We do this by providing market leading employee benefits and straightforward insurance plans focused on improving employee health, wellbeing and engagement to create a happier, healthier and a more productive workforce. Alongside this we offer specialist pay and reward and employee experience consultancy. Together we provide a full-service solution to help our clients stand out as an employer of choice while ensuring that our offerings across the Group are fair, reasonable and accessible to all reaches of society. To find out more about the amazing products we offer and a little more about us take a look at our careers page -
https://www.personalgroupcareers.com/ Personal Group is proud to be an inclusive employer and encourages applications from a diverse range of candidates. If you require reasonable adjustments to assist you with the application and/or recruitment processes, please contact our Recruitment Team.
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In this dynamic position, you will lead social media, events, and content strategy for Personal Group and Hapi. Your creative vision will shape the brand’s tone of voice and create clear, engaging content that resonates with our audience. Your focus will primarily be on ‘top of funnel’ and ‘middle of funnel’ activities, generating leads that feed into our nurture model and ultimately convert into clients, driving the organisation’s commercial objectives. By blending strategic thinking, creativity, and a data-driven approach, you will ensure consistent, impactful communication across all channels, effectively demonstrating our value to prospects, clients, partners, and investors. What you'll be doing:
Assist the brand campaign managers in defining proposition messages, creating content, and building brand awareness for campaigns. Develop high-quality content for various channels—including website collateral, news stories, blogs, podcasts, webinars, and videos—that drive traffic, generate leads, and nurture prospects. Leverage local and nationwide networking opportunities, including awards, sponsorships, and strategic advertising, to grow the company’s presence and attract potential clients. Develop and execute PR strategies to promote our brand and products, including managing media relations and executing PR activities independently and with external agencies. This includes working with internal thought-leaders to create PR opportunities to elevate the brand. Lead the creation and management of case studies by gathering relevant information, coordinating with internal teams and clients, and ensuring alignment with the content strategy. Write, plan, and publish blog content, working with internal teams and external partners to ensure consistent, engaging posts. Develop and publish white papers, sourcing key data from internal and external resources to support the content plan. Support the creation of research reports, gathering valuable insights from clients and partners. Plan and manage events from concept to execution, ensuring alignment with marketing objectives and seamless coordination with internal teams, external vendors, and stakeholders. Implement creative strategies to increase brand visibility through partnerships, events, and collaborations, positioning the business units as industry leaders. Work with in-house marketing managers and subject matter experts to build a social media strategy that leverages content, amplifies our voice, and integrates into the prospecting journey to attract and convert potential leads. Work with stakeholders and subject matter experts to implement a content calendar and marketing initiatives, ensuring consistent and effective delivery. What are we looking for? Expertise in content creation and copywriting. Able to develop content that formulates an integral part of our prospecting and engagement model. Strong understanding of key social media platforms, their algorithms, and best practices for content creation and engagement. Minimum 3 years’ B2B content marketing experience, with a proven track record of boosting brand visibility. Ability to develop compelling messaging and activity that is distinctive, resonates with our audience and delivers ‘cut through’ versus competitors. Experience in marketing SaaS products and/or financial services is preferred, with a background in the HR community being an advantage. Excellent communication and collaboration skills, with the ability to work effectively across different business units. No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you! Benefits Hybrid working between home and office (2 days in office 3 working from home) 26 days annual leave with option to purchase additional holiday days Your Birthday off Private medical insurance Employer contributory pension On site gym Discounted gym memberships Free travel insurance for you and your family Life assurance – 4 x salary Practical Health Plan Salary sacrifice options include big technology purchase discounts, retail discounts platform, car lease schemes, share ownership plan and more Why Personal Group? We protect the unprotected and connect the unconnected! We do this by providing market leading employee benefits and straightforward insurance plans focused on improving employee health, wellbeing and engagement to create a happier, healthier and a more productive workforce. Alongside this we offer specialist pay and reward and employee experience consultancy. Together we provide a full-service solution to help our clients stand out as an employer of choice while ensuring that our offerings across the Group are fair, reasonable and accessible to all reaches of society. To find out more about the amazing products we offer and a little more about us take a look at our careers page -
https://www.personalgroupcareers.com/ Personal Group is proud to be an inclusive employer and encourages applications from a diverse range of candidates. If you require reasonable adjustments to assist you with the application and/or recruitment processes, please contact our Recruitment Team.
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