About the job
This is a pivotal moment for Ingredifind - a time of transformation and growth. Do you want to be part of shaping the future of dining out and leading our marketing strategies?
Ingredifind is redefining how restaurants manage dietary needs and food allergies, helping them stay ahead of the curve while delivering a seamless dining experience. As a Marketing Manager, you'll drive our brand’s voice and elevate our marketing initiatives to the next level.
What you can expect from us:
- Contribute to a Mission: Shape the future of dining by driving revenue growth and helping restaurants meet the needs of consumers with dietary restrictions.
- Empower Your Career: Enjoy opportunities for growth, supported by a team that's as passionate about technology and innovation as you are.
- Collaborate with Experts: Work alongside industry leaders, entrepreneurs, and experts in technology, food allergies, and restaurant operations.
- Competitive Benefits: Including stock options and a flexible work schedule.
Ingredifind is ready for growth. Our team includes industry leaders from companies like Elastic, Fourth, Naked Wines, SpringSource, and Bizzon. With support from a board that includes top executives from Apple and Cloudera, we’re poised to reshape the hospitality industry.
Join Ingredifind, where innovation meets the dining experience.
You
As our Marketing Manager, you’re a self-starter who thrives in a fast-paced environment. You bring innovative ideas, a strong grasp of marketing automation, content strategy, and the ability to build data-driven campaigns. Reporting to our VP of Sales and collaborating with an experienced marketing advisor, you’ll help us craft a brand that resonates with our customers and drives engagement.
Responsibilities
Content Development & Strategy:
- Design, create, and optimise content across blogs, emails, social media, and our website to engage and convert.
- Align content with Ingredifind’s brand, business goals, and customer interests.
- Independently produce visuals to support your content and track performance through analytics.
Marketing Automation:
- Manage and execute automated marketing campaigns via HubSpot.
- Develop and optimise workflows, customer journeys, and nurture campaigns, using data to refine campaigns and increase engagement.
Buyer Persona Development:
- Define and refine customer personas to shape content and campaign strategies.
- Gather insights from sales and support teams to develop targeted messaging that drives conversion.
General Marketing Activities:
- Assist with multi-channel marketing campaigns, tracking and reporting on performance.
- Support events, product launches, partnerships, webinars, and other marketing initiatives.
- Monitor industry trends to identify growth opportunities.
Qualifications
- 3+ Years of Experience: Proven expertise in marketing, with a focus on content creation, marketing automation, and campaign management, ideally within SaaS or hospitality sectors.
- Content Strategy & Execution: Exceptional writing and editing skills, with a track record of producing engaging, multi-format content that drives results.
- Project Management: Demonstrated ability to juggle multiple projects, meet deadlines, and maintain high attention to detail.
- Analytical Mindset: Strong analytical skills with the ability to translate data into actionable insights.
- Creative Problem-Solver: A proactive, self-starter who brings innovative ideas to the table to improve engagement and customer experiences.
- Technical Proficiency: Skilled in using HubSpot or similar platforms for marketing automation and campaign optimisation.
- Collaborative Spirit: Strong communication skills, with the ability to work cross-functionally and influence stakeholders at all levels.
Bonus Points
- Experience in hospitality or SaaS.
- Understanding of food allergies and/or dietary preferences
- Familiarity with CRM systems, like HubSpot.
- Knowledge of B2B marketing and SEO best practices.
Practicalities
This is a remote position based in the UK, with occasional travel to London for team meetings and client engagements. You’ll have opportunities to collaborate closely with colleagues, both virtually and in person, fostering strong relationships across the company.
In your application, please include a portfolio of relevant content or campaign examples.
