Are you ready to make your mark in the world of luxury hospitality? We’re looking for an exceptional Marketing Manager to lead our marketing efforts across a prestigious new hotel and exclusive on-site venues. If you have experience in hotel and venue marketing and you’re passionate about crafting inspiring campaigns across channels, this could be your next big opportunity. This role offers the chance to shape the future of a new hotel and other venues by connecting with diverse audiences.
Reporting to the Senior Brand & Marketing Manager, and working closely with a talented team, you will have a background in hospitality or luxury brands with proven success in marketing hotels or venues, vision and creativity to lead the development of our brands and marketing campaigns, analytical skills to translate insights into impactful decisions, exceptional communication and collaboration skills to work with internal teams and external partners, a passion for delivering excellence, and driving guest experiences that resonate with luxury and hospitality values.
The Role Reporting to the Senior Brand & Marketing Manager, with the support of the wider team, you’ll lead marketing across our new hotel and other venues across audiences and channels.
We’re looking for someone who can: Lead on the research, development, and dissemination of insight for the hotel and venues across leisure, corporate and wedding audiences. Provide clear evaluation of insight and regular reporting alongside strategic recommendations for the hotel board, Marketing Director, and operator. Develop the cross-channel strategies for the hotel in line with objectives and in conjunction with other areas of the organisation. Develop the brand strategy for the hotel and venues in conjunction with managers and flow this into campaigns and the end-to-end visitor experience. Lead business development within marketing for the hotel, working with DMOs to drive the positioning of the hotel nationally and internationally. Develop the customer offering for the hotel in conjunction with the operator to ensure that the hotel positioning and experience capitalises on market trends. Lead all marketing and advertising across above and below the line channels from strategy through to creative campaign development, delivery, and evaluation. Manage all content development for the hotel across design, photography, video, and production as well as the social media channels. Manage the content creation for the hotel and venues and manage a range of suppliers and partnerships to ensure quality and value for money is continuously improved. Devise, manage and provide clear ROI and KPIs against the annual budget. What makes Chester Zoo a great place to work? We’re a huge team of conservationists, scientists, educators, animal welfare experts, marketeers, visitor experience professionals, and environmental policy influencers. Each of us is on a mission to make Chester Zoo the best in the world, and our planet a better place. As the UK’s biggest and best zoo, we have ambitious goals, exciting plans, and there’s always lots going on here. We’re an inclusive and diverse organisation with nearly 500 permanent and 500 seasonal team members, and we know how important it is to invest in our colleagues to help boost their career development. Our working environment could not be more different from a typical office – where else can you see critically endangered orangutans from your office window, or stroll among endangered giraffes and tigers on your lunch break? The Package Permanent contract 40 hours per week £39,342.05 per annum Hybrid and flexible working patterns available 33 days annual leave plus the option to buy or sell up to 5 days additional leave Staff pass so you and your family can visit the zoo during your time off, plus multiple complimentary tickets for your friends and family Cycle to work scheme Healthcare plan and employee assistance programme Discounted gym membership Discounts on cinema tickets, restaurants, high street shops and more via Perks Pension scheme with generous employer contributions up to 9% Our Requirements Degree qualified, preferably marketing related or demonstrable equivalent experience. Experience in the leisure/hotel sector, managing both B2C and B2B audiences preferred. Experience in brand strategy, planning and management of brand campaigns, including experience in high profile brands. Extensive proven experience working in a fast-paced environment and managing campaigns across a range of channels. Knowledge of the changing media and digital landscape, including dynamic pricing of media and sustainable practices. Knowledge of digital marketing including proven experience managing social media. Experience in managing creative development and delivery including knowledge of design, artwork and print production processes. Experience managing (or working within) agencies including negotiation and purchase of creative services and media. Experienced in income planning, forecasting, and managing budgets, demonstrating clear ROI across activity. Experience of providing reports to senior directors and trustees to inform decision making. Leadership, team building and persuasion skills. Highly strategic and business orientated. Excellent presentation and communication skills. Creative thinker. Statistical analysis and reporting skills. We reserve the right to close our vacancies earlier than the listed date if we have received a high level of applications. We recommend that if you do wish to be considered that you submit your application as promptly as possible as shortlisting and interviews may be taking place whilst the advert is live.
#J-18808-Ljbffr
Reporting to the Senior Brand & Marketing Manager, and working closely with a talented team, you will have a background in hospitality or luxury brands with proven success in marketing hotels or venues, vision and creativity to lead the development of our brands and marketing campaigns, analytical skills to translate insights into impactful decisions, exceptional communication and collaboration skills to work with internal teams and external partners, a passion for delivering excellence, and driving guest experiences that resonate with luxury and hospitality values.
The Role Reporting to the Senior Brand & Marketing Manager, with the support of the wider team, you’ll lead marketing across our new hotel and other venues across audiences and channels.
We’re looking for someone who can: Lead on the research, development, and dissemination of insight for the hotel and venues across leisure, corporate and wedding audiences. Provide clear evaluation of insight and regular reporting alongside strategic recommendations for the hotel board, Marketing Director, and operator. Develop the cross-channel strategies for the hotel in line with objectives and in conjunction with other areas of the organisation. Develop the brand strategy for the hotel and venues in conjunction with managers and flow this into campaigns and the end-to-end visitor experience. Lead business development within marketing for the hotel, working with DMOs to drive the positioning of the hotel nationally and internationally. Develop the customer offering for the hotel in conjunction with the operator to ensure that the hotel positioning and experience capitalises on market trends. Lead all marketing and advertising across above and below the line channels from strategy through to creative campaign development, delivery, and evaluation. Manage all content development for the hotel across design, photography, video, and production as well as the social media channels. Manage the content creation for the hotel and venues and manage a range of suppliers and partnerships to ensure quality and value for money is continuously improved. Devise, manage and provide clear ROI and KPIs against the annual budget. What makes Chester Zoo a great place to work? We’re a huge team of conservationists, scientists, educators, animal welfare experts, marketeers, visitor experience professionals, and environmental policy influencers. Each of us is on a mission to make Chester Zoo the best in the world, and our planet a better place. As the UK’s biggest and best zoo, we have ambitious goals, exciting plans, and there’s always lots going on here. We’re an inclusive and diverse organisation with nearly 500 permanent and 500 seasonal team members, and we know how important it is to invest in our colleagues to help boost their career development. Our working environment could not be more different from a typical office – where else can you see critically endangered orangutans from your office window, or stroll among endangered giraffes and tigers on your lunch break? The Package Permanent contract 40 hours per week £39,342.05 per annum Hybrid and flexible working patterns available 33 days annual leave plus the option to buy or sell up to 5 days additional leave Staff pass so you and your family can visit the zoo during your time off, plus multiple complimentary tickets for your friends and family Cycle to work scheme Healthcare plan and employee assistance programme Discounted gym membership Discounts on cinema tickets, restaurants, high street shops and more via Perks Pension scheme with generous employer contributions up to 9% Our Requirements Degree qualified, preferably marketing related or demonstrable equivalent experience. Experience in the leisure/hotel sector, managing both B2C and B2B audiences preferred. Experience in brand strategy, planning and management of brand campaigns, including experience in high profile brands. Extensive proven experience working in a fast-paced environment and managing campaigns across a range of channels. Knowledge of the changing media and digital landscape, including dynamic pricing of media and sustainable practices. Knowledge of digital marketing including proven experience managing social media. Experience in managing creative development and delivery including knowledge of design, artwork and print production processes. Experience managing (or working within) agencies including negotiation and purchase of creative services and media. Experienced in income planning, forecasting, and managing budgets, demonstrating clear ROI across activity. Experience of providing reports to senior directors and trustees to inform decision making. Leadership, team building and persuasion skills. Highly strategic and business orientated. Excellent presentation and communication skills. Creative thinker. Statistical analysis and reporting skills. We reserve the right to close our vacancies earlier than the listed date if we have received a high level of applications. We recommend that if you do wish to be considered that you submit your application as promptly as possible as shortlisting and interviews may be taking place whilst the advert is live.
#J-18808-Ljbffr
