England Hockey Jobs
Marketing Officer
Hybrid - Bisham Abbey National Sports Centre, Buckinghamshire Background England Hockey’s mission is to “share the love of hockey and work together to make hockey more visible, relevant and accessible to all”. The current focus for the organisation is delivery of its 5 objectives within the 2023-2028 strategic plan. England Hockey is the National Governing Body for the sport of Hockey in England and is responsible for the management and development of the sport from grass roots to elite activities. We: Have a
membership
comprising clubs (750+), counties (42), and Areas (8) that affiliate to it. Approximately 160,000 individuals play in the club system, with an estimated 20,000 playing at university/colleges. C.900,000 children play at school. More than 15,000 coaches, umpires and officials are supported/developed. Have an
income/expenditure
of average £9m p.a. The Chief Executive is directly responsible for the operational budget but the Board, chaired by the Non-Executive Chair, approves the annual plan and budget. Employ
75 staff, and contract with approximately 50 part-time consultants mostly in the performance and coaching area. Circa 50 volunteers work at national level to run the sport, with thousands more running the great bulk of grass roots hockey. Are currently the ‘nominated country’ on behalf of Great Britain Hockey
to qualify and prepare the Great Britain squads for the Olympics. Nature and Scope: England Hockey is on a journey to transform its commercial and business operations to ensure we continue to grow our game with strong foundations and appeal to our existing as well as our future members and audiences. Audience engagement, strong communications and creative content is a key part of this strategy in engaging with our members and audiences, raising the profile of the game, and increasing commercial interest in the sport. We are looking for an experienced marketing officer with strong digital marketing and engagement expertise, and a proven track record of planning, delivering, and evaluating marketing campaigns for a range of audiences. The marketing officer will support the team to deliver our marketing strategy and improve the way we engage with our audiences. KEY TASKS AND RESPONSIBILITIES Develop, launch, and manage new competitions and campaigns that promote England Hockey, and Great Britain Hockey, its brands and partners. Develop and deliver marketing campaigns to drive ticket sales for England and GB events, as well as England Hockey domestic events. Develop and lead the retail marketing activity for England Hockey Store and its partners including The Hockey Centre and Mizuno. Monitor, track, analyse and report on campaign and community performance using tools such as Google Analytics, Sprout Social and other insights. Build a thorough understanding and knowledge of England Hockey key audiences to advise on the best strategies for engaging them with key campaigns and initiatives. Use insights and data to drive continuous optimisation across communications, measuring performance and reporting to key stakeholders. Execute emails as part of a campaign tactic, from designing and building emails through to audience selection, campaign testing and deployment, ensuring attention to detail and quality controls are always in place. Monitor day-to-day marketing activities in line with plans, to ensure they are delivered on time and on budget. Write inspiring, engaging and creative copy that engages key audiences. Effectively present and secure approvals on marketing plans from key stakeholders. Develop and manage the England Hockey newsletter email plans, planning relevant and timely campaigns in line with wider marketing, digital content, and commercial partner plans. Tender, brief and liaise with agencies and suppliers as necessary. Develop and execute marketing plans for grassroots participation programmes to drive registrations, engagement, and retention. Support the wider marketing team to deliver growth for event sales, player registrations, grassroots participation, school memberships and more. Manage challenging projects, dealing with difficulties in a tactful and sensitive manner. Ensure that the England Hockey brand is correctly and consistently represented and reinforced across all internal and external channels. Manage marketing interns, administrators and work experience candidates as required. Please download a full role description
Please submit your CV (maximum 2 pages) with a one-page covering letter by email to: Michele Townsend, HR Manager: careers@englandhockey.co.uk clearly identifying how your skills and experience are relevant to the requirements outlined in the job description.
#J-18808-Ljbffr
Hybrid - Bisham Abbey National Sports Centre, Buckinghamshire Background England Hockey’s mission is to “share the love of hockey and work together to make hockey more visible, relevant and accessible to all”. The current focus for the organisation is delivery of its 5 objectives within the 2023-2028 strategic plan. England Hockey is the National Governing Body for the sport of Hockey in England and is responsible for the management and development of the sport from grass roots to elite activities. We: Have a
membership
comprising clubs (750+), counties (42), and Areas (8) that affiliate to it. Approximately 160,000 individuals play in the club system, with an estimated 20,000 playing at university/colleges. C.900,000 children play at school. More than 15,000 coaches, umpires and officials are supported/developed. Have an
income/expenditure
of average £9m p.a. The Chief Executive is directly responsible for the operational budget but the Board, chaired by the Non-Executive Chair, approves the annual plan and budget. Employ
75 staff, and contract with approximately 50 part-time consultants mostly in the performance and coaching area. Circa 50 volunteers work at national level to run the sport, with thousands more running the great bulk of grass roots hockey. Are currently the ‘nominated country’ on behalf of Great Britain Hockey
to qualify and prepare the Great Britain squads for the Olympics. Nature and Scope: England Hockey is on a journey to transform its commercial and business operations to ensure we continue to grow our game with strong foundations and appeal to our existing as well as our future members and audiences. Audience engagement, strong communications and creative content is a key part of this strategy in engaging with our members and audiences, raising the profile of the game, and increasing commercial interest in the sport. We are looking for an experienced marketing officer with strong digital marketing and engagement expertise, and a proven track record of planning, delivering, and evaluating marketing campaigns for a range of audiences. The marketing officer will support the team to deliver our marketing strategy and improve the way we engage with our audiences. KEY TASKS AND RESPONSIBILITIES Develop, launch, and manage new competitions and campaigns that promote England Hockey, and Great Britain Hockey, its brands and partners. Develop and deliver marketing campaigns to drive ticket sales for England and GB events, as well as England Hockey domestic events. Develop and lead the retail marketing activity for England Hockey Store and its partners including The Hockey Centre and Mizuno. Monitor, track, analyse and report on campaign and community performance using tools such as Google Analytics, Sprout Social and other insights. Build a thorough understanding and knowledge of England Hockey key audiences to advise on the best strategies for engaging them with key campaigns and initiatives. Use insights and data to drive continuous optimisation across communications, measuring performance and reporting to key stakeholders. Execute emails as part of a campaign tactic, from designing and building emails through to audience selection, campaign testing and deployment, ensuring attention to detail and quality controls are always in place. Monitor day-to-day marketing activities in line with plans, to ensure they are delivered on time and on budget. Write inspiring, engaging and creative copy that engages key audiences. Effectively present and secure approvals on marketing plans from key stakeholders. Develop and manage the England Hockey newsletter email plans, planning relevant and timely campaigns in line with wider marketing, digital content, and commercial partner plans. Tender, brief and liaise with agencies and suppliers as necessary. Develop and execute marketing plans for grassroots participation programmes to drive registrations, engagement, and retention. Support the wider marketing team to deliver growth for event sales, player registrations, grassroots participation, school memberships and more. Manage challenging projects, dealing with difficulties in a tactful and sensitive manner. Ensure that the England Hockey brand is correctly and consistently represented and reinforced across all internal and external channels. Manage marketing interns, administrators and work experience candidates as required. Please download a full role description
Please submit your CV (maximum 2 pages) with a one-page covering letter by email to: Michele Townsend, HR Manager: careers@englandhockey.co.uk clearly identifying how your skills and experience are relevant to the requirements outlined in the job description.
#J-18808-Ljbffr
