We’re looking for someone to bring our media effectiveness framework to life, someone who can pull together many data sources into one place to create a clear narrative of what’s working and what’s not with our paid media. It’s a great opportunity to join a lean team who operate closely with our commercial and marketing areas.
Key Responsibilities
Pull together key insight sources to build a narrative regarding media effectiveness Understand our effectiveness across the marketing funnel from awareness to conversion Lead our econometrics agency and work with key teams internally to produce clear output and recommendations Collaborate with our media agency to iterate our measurement framework and apply it to specific campaigns Engage key stakeholders internally to help you grow influence and buy-in to any recommendations you have to improve broader effectiveness Be the expert when it comes to media measurement and how best to apply it to both strategic and tactical activity, whether that’s a big brand campaign or a smaller tactical one Optimise media plans with key stakeholders internally and our media agency based on media effectiveness outputs and recommendations Collaborate with internal stakeholders to contribute to a comprehensive story. Interrogate non-media factors and their influence in overall media effectiveness Who We Are
Do you want to join a telecoms company that’s up to good? At giffgaff we do mobile differently. We call out the bad and find a better way. We’re laser-focused on flexibility, value and mutual good. And we’re so proud to be a certified B Corp. This means we've joined a network of more than 1,000 UK companies, who want to make a positive impact on people and the planet. Working at giffgaff is something you could be proud of too. You’ll get the best of both worlds, the energy and fast pace of giffgaff, plus all the benefits that come with being part of our parent company, Virgin Media O2. Our business model is unique. We work with our members (our customers) to understand their needs in all areas of the business. We love this highly collaborative approach. Over the past few years our member base has grown steadily, and we’re still going. We’re always looking to acquire new members, and to do that we need the best people in our team. Our bright and modern gaff is in Uxbridge, in leafy West London. But if commuting isn’t your favourite, most of our roles can be hybrid or work from home, or anywhere in between. If you like coming in, you’ll always find some office buddies. And if you like big occasions, we really bring the office to life monthly for our themed culture days. Plus all our giffgaffers come together at our legendary giffgaff summer, birthday and Christmas celebrations. The Must Haves
Very experienced working with MMM (marketing mix modelling) or econometrics models Knowledge of measurement across a wide range of offline and online media channels, such as MMM, attribution, incrementality testing with a broad understanding of different measurement approaches An understanding of media planning and buying, and experience using optimisation techniques to inform media planning Having worked with econometrics not just from a paid media perspective, but also across business with an understanding of the different inputs Experience having worked with or in media agencies The Other Stuff We Are Looking For
Strong familiarity with both brand and performance KPIs Excellent excel & modelling based skills What’s In It For You
At giffgaff we want to challenge the old way of doing things. People, and the way they work, define our culture and we encourage everyone to bring their whole selves to the gaff. That's why we believe in creating an equitable, fairer, more inclusive business that champions different ideas and perspectives. We may be sort-of-small but we're big on that caring, sharing thing & strive to create a supportive culture. As a lean organisation, our team is built of a diverse, spirited range of people who are multi-skilled, highly motivated and flexible. In return for your outstanding efforts, you'll be rewarded with a competitive salary and excellent benefits. We believe that hard work should be supported and recognised. If this sounds like you, we’d love to hear from you. Next Steps
Once you've applied the next steps of the process, if successful, are likely to include a chat with our recruiter and 3 zoom interviews with the team. If you’ve got any burning questions or require reasonable adjustments to support you through the recruitment process, please drop the recruiter a note. Thanks for your patience in the meantime and for showing an interest in joining the giffgaff family.
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Pull together key insight sources to build a narrative regarding media effectiveness Understand our effectiveness across the marketing funnel from awareness to conversion Lead our econometrics agency and work with key teams internally to produce clear output and recommendations Collaborate with our media agency to iterate our measurement framework and apply it to specific campaigns Engage key stakeholders internally to help you grow influence and buy-in to any recommendations you have to improve broader effectiveness Be the expert when it comes to media measurement and how best to apply it to both strategic and tactical activity, whether that’s a big brand campaign or a smaller tactical one Optimise media plans with key stakeholders internally and our media agency based on media effectiveness outputs and recommendations Collaborate with internal stakeholders to contribute to a comprehensive story. Interrogate non-media factors and their influence in overall media effectiveness Who We Are
Do you want to join a telecoms company that’s up to good? At giffgaff we do mobile differently. We call out the bad and find a better way. We’re laser-focused on flexibility, value and mutual good. And we’re so proud to be a certified B Corp. This means we've joined a network of more than 1,000 UK companies, who want to make a positive impact on people and the planet. Working at giffgaff is something you could be proud of too. You’ll get the best of both worlds, the energy and fast pace of giffgaff, plus all the benefits that come with being part of our parent company, Virgin Media O2. Our business model is unique. We work with our members (our customers) to understand their needs in all areas of the business. We love this highly collaborative approach. Over the past few years our member base has grown steadily, and we’re still going. We’re always looking to acquire new members, and to do that we need the best people in our team. Our bright and modern gaff is in Uxbridge, in leafy West London. But if commuting isn’t your favourite, most of our roles can be hybrid or work from home, or anywhere in between. If you like coming in, you’ll always find some office buddies. And if you like big occasions, we really bring the office to life monthly for our themed culture days. Plus all our giffgaffers come together at our legendary giffgaff summer, birthday and Christmas celebrations. The Must Haves
Very experienced working with MMM (marketing mix modelling) or econometrics models Knowledge of measurement across a wide range of offline and online media channels, such as MMM, attribution, incrementality testing with a broad understanding of different measurement approaches An understanding of media planning and buying, and experience using optimisation techniques to inform media planning Having worked with econometrics not just from a paid media perspective, but also across business with an understanding of the different inputs Experience having worked with or in media agencies The Other Stuff We Are Looking For
Strong familiarity with both brand and performance KPIs Excellent excel & modelling based skills What’s In It For You
At giffgaff we want to challenge the old way of doing things. People, and the way they work, define our culture and we encourage everyone to bring their whole selves to the gaff. That's why we believe in creating an equitable, fairer, more inclusive business that champions different ideas and perspectives. We may be sort-of-small but we're big on that caring, sharing thing & strive to create a supportive culture. As a lean organisation, our team is built of a diverse, spirited range of people who are multi-skilled, highly motivated and flexible. In return for your outstanding efforts, you'll be rewarded with a competitive salary and excellent benefits. We believe that hard work should be supported and recognised. If this sounds like you, we’d love to hear from you. Next Steps
Once you've applied the next steps of the process, if successful, are likely to include a chat with our recruiter and 3 zoom interviews with the team. If you’ve got any burning questions or require reasonable adjustments to support you through the recruitment process, please drop the recruiter a note. Thanks for your patience in the meantime and for showing an interest in joining the giffgaff family.
#J-18808-Ljbffr
