Job Title:
Media Effectiveness Senior Manager Location:
100VE, London JOB PURPOSE We are looking for a talented Global Senior Media Effectiveness Manager. They should come with a strong track record in delivering high ROI media models and defining new ways to maximise our media spends in a Social First and Digital model. This role will oversee our B&W global media spends, analysing and making recommendations to drive optimum channel, format and platform choices through our B&W Media Model. This role reports to the VP of Marketing Transformation. RESPONSIBILITIES You will shape and leverage how we assign and approach paid media in our marketing model: Through our B&W brand portfolio and as part of our social first transformation we want to review and optimise how we drive media effectiveness. You will use your expertise in media metrics and models to recommend, drive and track our media mix. You will collaborate with our partners, finance teams, CMI function and BUs to do this. To deliver our new marketing model we will need to transform our approach and mindset to plan and deploy paid media. You will be responsible for developing guidelines for this shift in the media mix and then supporting with interventions and tracking to deliver it. Specifically you will: Define Media Effectiveness Strategy and Guidelines for B&W Collaborate with our partners, CMI and Finance to develop models to support, track and deliver maximum ROI for our paid media in a Social First Model. You are a doer:
you are passionate about making things happen, avoiding over-debate, and always keeping end goal in sight. You have a willingness to dare, step up and drive initiatives. You are an accountable and responsible leader:
you don’t sit on “good enough” but set yourself highest standards, holding yourself and others accountable for delivery. You are a strategic thinker:
understanding how to use metrics, data, insights and models to deliver effectiveness and ROI. ALL ABOUT YOU Strong passion to win and ‘can-do’ spirit, with a proven track record in brand and partnership management. Ability to build strong working relations across multiple partners and market teams. Passionate about driving effectiveness through paid media. A high degree of rigour & order with strong communication and project management skills. What We Offer Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment. Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. Recruitment Fraud Cyber criminals advertise fake job adverts with prestigious employers as a way of stealing information or even defrauding individuals out of money. In the most sophisticated cases, they will set up fake websites, which have a similar address to companies like Unilever. They even conduct fake telephone interviews and then offer candidates a role with the proviso they pay a fee for background checks or to cover work visa costs. These types of attacks are becoming more common as more people are looking for employment in the economic climate. How is Unilever tackling this? Many of Unilever’s recruitment sites publish a warning to candidates about recruitment fraud. The Cyber Security team also proactively scan for signs of people setting up fake Unilever sites and act to close them down. What can I do? If you become aware of potential recruitment fraud, spot fake Unilever recruitment adverts or fake LinkedIn profiles, report them via Una Live Chat. Unilever does not accept responsibility or liability for any candidates who are financially impacted by recruitment fraud. Your vigilance is key!
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