You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our
company values
and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. The Acquisition & Customer Marketing (ACM) team within the International Card Services (ICS) Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire, onboard, and grow engagement with our prospects and cardmembers across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express. How will you make an impact in this role? This role is an exciting new opportunity to develop and implement a growth plan and operating model for American Express’ International Paid Media channels that enables growth, efficiency and innovation whilst balancing central governance, local expertise and external perspectives. This high-profile role sits within International Card Services (Amex’s international issuing business) and will be responsible for ensuring the delivery of the media growth strategy. You will lead the relationship with the central media buying agency, creative agency and partner with media analytics to ensure the delivery of the strategy and establish consistent reporting across all international markets to drive incremental, profitable demand. Current focus areas span across Consumer and Small Business. Key responsibilities include: Lead the relationship with the central media buying agency and partner with media analytics to develop an optimized operating model, developing a media performance framework to drive incremental demand. Streamline creative operating model in partnership with the creative agency to enable robust creative testing, share and learn across international markets and approach for best-in-class assets. Partner with central media agency and key publisher partners and lead with an external perspective to deploy innovative tests, in line with latest BETA/digital trends to cultivate new media growth opportunities. Partner with Analytics teams to ensure we have the appropriate channel reporting at a sub-channel level including mixed media modeling to drive clearer measurement of media activity and inform spend recommendations. Champion enterprise-wide collaboration to define our upper media strategy, audience strategy and develop a media community. Minimum Qualifications: Extensive digital media marketing experience. In-depth knowledge of the media landscape including experience collaborating with and leading agency partners and/or media publishers. Proven track record of developing and executing winning acquisition media strategies to drive acquisition results. The ability to transform data into actionable insights. Highly strategic and creative thinker with the ability to work through unstructured problems and develop clear and executable action plans. Excellent communicator with outstanding ability to build strong relationships across the business, with the ability to bring Amex stakeholders on the journey. Demonstrated ability to lead and collaborate with a range of stakeholders (both internal and external) to drive a customer-led agenda forward, identify win-win solutions and deliver against key initiatives. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: Competitive base salaries. Bonus incentives. Support for financial well-being and retirement. Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location). Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need. Generous paid parental leave policies (depending on your location). Free access to global on-site wellness centers staffed with nurses and doctors (depending on location). Free and confidential counseling support through our Healthy Minds program. Career development and training opportunities. Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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company values
and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. The Acquisition & Customer Marketing (ACM) team within the International Card Services (ICS) Centre of Excellence (CoE) drives market success across a portfolio of 23 international markets. The way we acquire, onboard, and grow engagement with our prospects and cardmembers across ICS is more important than ever to continue to enable the strong trajectory of ICS and growth contribution to American Express. How will you make an impact in this role? This role is an exciting new opportunity to develop and implement a growth plan and operating model for American Express’ International Paid Media channels that enables growth, efficiency and innovation whilst balancing central governance, local expertise and external perspectives. This high-profile role sits within International Card Services (Amex’s international issuing business) and will be responsible for ensuring the delivery of the media growth strategy. You will lead the relationship with the central media buying agency, creative agency and partner with media analytics to ensure the delivery of the strategy and establish consistent reporting across all international markets to drive incremental, profitable demand. Current focus areas span across Consumer and Small Business. Key responsibilities include: Lead the relationship with the central media buying agency and partner with media analytics to develop an optimized operating model, developing a media performance framework to drive incremental demand. Streamline creative operating model in partnership with the creative agency to enable robust creative testing, share and learn across international markets and approach for best-in-class assets. Partner with central media agency and key publisher partners and lead with an external perspective to deploy innovative tests, in line with latest BETA/digital trends to cultivate new media growth opportunities. Partner with Analytics teams to ensure we have the appropriate channel reporting at a sub-channel level including mixed media modeling to drive clearer measurement of media activity and inform spend recommendations. Champion enterprise-wide collaboration to define our upper media strategy, audience strategy and develop a media community. Minimum Qualifications: Extensive digital media marketing experience. In-depth knowledge of the media landscape including experience collaborating with and leading agency partners and/or media publishers. Proven track record of developing and executing winning acquisition media strategies to drive acquisition results. The ability to transform data into actionable insights. Highly strategic and creative thinker with the ability to work through unstructured problems and develop clear and executable action plans. Excellent communicator with outstanding ability to build strong relationships across the business, with the ability to bring Amex stakeholders on the journey. Demonstrated ability to lead and collaborate with a range of stakeholders (both internal and external) to drive a customer-led agenda forward, identify win-win solutions and deliver against key initiatives. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: Competitive base salaries. Bonus incentives. Support for financial well-being and retirement. Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location). Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need. Generous paid parental leave policies (depending on your location). Free access to global on-site wellness centers staffed with nurses and doctors (depending on location). Free and confidential counseling support through our Healthy Minds program. Career development and training opportunities. Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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