Job title: Media Officer
Salary: £
35,233
per annum Location:
London E1 (Hybrid working) Contract/Hours:
35 hours per week, full time, nine month maternity cover contract
The Fairtrade Foundation is recruiting for a Media Officer to work within the Press Office section of the Public Affairs Team on the development and delivery of media strategies and campaigns. You will need to build and maintain relationships with print, broadcast, and digital media outlets, to ensure impactful coverage of Fairtrade and its positive impact for producers.
The role is vital and highly visible within the Foundation. You will join a small high-performing team that creates, develops, and promotes compelling stories about Fairtrade to increase awareness of Fairtrade's work, our mission, and help influence a fairer trade system, as well as playing a key role in events such as the Fairtrade Fortnight. You will have excellent writing skills, along with experience of working in a busy press office dealing directly with journalists and managing external media monitoring and press clippings services. You will often be the first point of contact for journalist inquiries. Experience of using web content management systems and specialist journalist contact databases such as Cision and Meltwater is essential. Experience of organizing events for journalists to secure media coverage is a plus but not essential.
It’s an exciting time to join the Fairtrade Foundation – we have just celebrated 30 years of the FAIRTRADE Mark in the UK. The Fairtrade Foundation is a passionate and ambitious development organization committed to tackling poverty and injustice through trade. We are best known as the independent, not-for-profit body behind the FAIRTRADE Mark, a product label assuring consumers that their purchase helps disadvantaged farmers and workers in developing countries secure a better deal.
Fairtrade changes the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers around the world. Globally, across all Fairtrade members, we share a vision of a world in which all farmers and workers can enjoy secure and sustainable livelihoods, fulfill their potential, and decide on their future. To achieve this, we connect disadvantaged farmers and workers with consumers, promote fairer trading conditions, and empower farmers and workers to combat poverty, strengthen their position, and take more control of their lives.
The Fairtrade Foundation is an equal opportunities employer, offers flexible working, and welcomes applications from all sections of the community. We particularly welcome applications from candidates with ethnically diverse backgrounds, LGBTQ+ candidates, and candidates with disabilities, because we want to increase the representation of these groups at this level. We believe that greater diversity will lead to greater results for producers and farmers around the world.
Closing date:
10am, Monday 3 February 2025 Interviews will take place:
WC 10th or 17th February 2025
Role Purpose To
strengthen Fairtrade’s public profile and relevance, in order to engage businesses, the public, and other stakeholders
and influence UK policy processes in support of
Fairtrade’s mission . To ensure effective media coverage across a range of print, broadcast, and social media channels,
and to build and maintain relationships with stakeholders in these areas to ensure impactful coverage of Fairtrade and its positive impact for producers. To manage effective operations of FTF’s press office.
Key responsibilities and accountabilities Acts as a first point of contact for general press inquiries, handling requests from journalists for facts and figures, photographs, images, footage, product samples, logging, and overseeing sample and footage stocks. Develops digital press relations, including
building and nurturing new and existing relationships with leading journalists, editors, bloggers, and other influencers in online media to negotiate and work up coverage. Identifies opportunities for media partnerships where possible. Organizes and implements media activities such as media training, media interviews, press trips, and other events e.g., press launches, press conferences, press or blogger outreach days, etc., ensuring relevant briefings are prepared and logistics executed. Ensures the smooth running of the Foundation’s media office, including up-to-date lists of journalist and blogger contacts and mailing lists, media calendar of activity across all channels (both traditional and digital), running files, on-call rota systems, daily news review processes, etc. Works with the public affairs team and wider public engagement teams to contribute ideas for new media campaigns and innovative ways to target the press, in support of policy, influencing, and wider organizational objectives. Manages delivery of agreed elements of any campaigns, including drafting responses to media queries online and offline, drafting press releases, and selling them into relevant media stakeholders. Manages the monitoring, dissemination, and evaluation of media coverage, including:
disseminating daily/weekly news summaries ensuring all press clippings are logged and filed managing the relationship with external press clippings service ensuring audio and visual recordings of broadcast coverage ensuring up-to-date media coverage is displayed in relevant places
Deliverables in this role 1. Media monitoring reports prepared weekly, monthly, and quarterly, as well as for key campaign moments. 2. Media coverage secured in target print, broadcast, and online outlets for key areas of focus (targets to be decided with line manager). 3. Relationships with key PR and media contacts developed and maintained, with product gifting and PR implemented across the year. 4. Support provided for events, activities, and relationships relating to influencers, ambassadors, and other stakeholders. 5. Administrative support to enable the smooth running of all media and public affairs activities: press trips, contracts, training days, meetings, etc.
Person specification Experience & Qualifications
Essential:
Experience of working in a busy press office and dealing directly with journalists. Experience of drafting and disseminating press releases in a relevant sector (e.g., charity/not-for-profit, international development, or FMCG). A successful track record in developing and using digital media channels and social media to amplify and disseminate press coverage. Experience of managing administrative systems and acting as the first point of contact for a media team or similar organization. Previous experience of using specialist journalist contact databases and dealing with external media monitoring and press clippings services. Previous experience and familiarity with using Web content management systems (CMS). Experience of media and social media monitoring and analysis, including use of Google Analytics, and tools to measure audience reach, value, sentiment, and engagement.
Desired:
Experience in organizing events with the aim of securing media coverage, and events for journalists. Interest in UK policy processes and media as a tool for influencing.
Knowledge & Skills
Essential:
Excellent written and verbal communication skills. Excellent attention to detail and a high standard of accuracy. Excellent interpersonal skills and successful teamwork, with the ability to deal confidently with internal and external stakeholders. Excellent IT skills including MS Word, Excel, PowerPoint, Outlook, and use of content management systems (CMS) for web publishing. Ability to multi-task and prioritize a busy workload. Willingness to take part in out-of-hours duty rota.
Fairtrade Values
We want everyone to be ambassadors for the organization and encourage staff & volunteers to speak at events, which on occasion might be during evenings and weekends, to promote diversity, equality, and inclusion in everything we do, and champion our values. Fairtrade’s global values are:
‘Accountability’, ‘Integrity’, ‘Respect’, and ‘Partnership’ . These values should be embedded in your work and behavior, and any associated policies and processes adopted consistently. At Fairtrade, we are committed to the safeguarding and protection of children & vulnerable adults in our work. We will do everything possible to ensure that only those who are suitable to work within this environment are recruited to work for us.
Review Arrangements The details contained in the Job Description reflect the content of the job at the date the job description was prepared. It should be remembered, however, that it is inevitable that over time the nature of individual jobs will change; existing duties may be lost, and other duties may be gained without changing the general character of the duties or the level of responsibility entailed. Consequently, the Fairtrade Foundation will expect to revise this job description from time to time and will consult with the post holder as appropriate.
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35,233
per annum Location:
London E1 (Hybrid working) Contract/Hours:
35 hours per week, full time, nine month maternity cover contract
The Fairtrade Foundation is recruiting for a Media Officer to work within the Press Office section of the Public Affairs Team on the development and delivery of media strategies and campaigns. You will need to build and maintain relationships with print, broadcast, and digital media outlets, to ensure impactful coverage of Fairtrade and its positive impact for producers.
The role is vital and highly visible within the Foundation. You will join a small high-performing team that creates, develops, and promotes compelling stories about Fairtrade to increase awareness of Fairtrade's work, our mission, and help influence a fairer trade system, as well as playing a key role in events such as the Fairtrade Fortnight. You will have excellent writing skills, along with experience of working in a busy press office dealing directly with journalists and managing external media monitoring and press clippings services. You will often be the first point of contact for journalist inquiries. Experience of using web content management systems and specialist journalist contact databases such as Cision and Meltwater is essential. Experience of organizing events for journalists to secure media coverage is a plus but not essential.
It’s an exciting time to join the Fairtrade Foundation – we have just celebrated 30 years of the FAIRTRADE Mark in the UK. The Fairtrade Foundation is a passionate and ambitious development organization committed to tackling poverty and injustice through trade. We are best known as the independent, not-for-profit body behind the FAIRTRADE Mark, a product label assuring consumers that their purchase helps disadvantaged farmers and workers in developing countries secure a better deal.
Fairtrade changes the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers around the world. Globally, across all Fairtrade members, we share a vision of a world in which all farmers and workers can enjoy secure and sustainable livelihoods, fulfill their potential, and decide on their future. To achieve this, we connect disadvantaged farmers and workers with consumers, promote fairer trading conditions, and empower farmers and workers to combat poverty, strengthen their position, and take more control of their lives.
The Fairtrade Foundation is an equal opportunities employer, offers flexible working, and welcomes applications from all sections of the community. We particularly welcome applications from candidates with ethnically diverse backgrounds, LGBTQ+ candidates, and candidates with disabilities, because we want to increase the representation of these groups at this level. We believe that greater diversity will lead to greater results for producers and farmers around the world.
Closing date:
10am, Monday 3 February 2025 Interviews will take place:
WC 10th or 17th February 2025
Role Purpose To
strengthen Fairtrade’s public profile and relevance, in order to engage businesses, the public, and other stakeholders
and influence UK policy processes in support of
Fairtrade’s mission . To ensure effective media coverage across a range of print, broadcast, and social media channels,
and to build and maintain relationships with stakeholders in these areas to ensure impactful coverage of Fairtrade and its positive impact for producers. To manage effective operations of FTF’s press office.
Key responsibilities and accountabilities Acts as a first point of contact for general press inquiries, handling requests from journalists for facts and figures, photographs, images, footage, product samples, logging, and overseeing sample and footage stocks. Develops digital press relations, including
building and nurturing new and existing relationships with leading journalists, editors, bloggers, and other influencers in online media to negotiate and work up coverage. Identifies opportunities for media partnerships where possible. Organizes and implements media activities such as media training, media interviews, press trips, and other events e.g., press launches, press conferences, press or blogger outreach days, etc., ensuring relevant briefings are prepared and logistics executed. Ensures the smooth running of the Foundation’s media office, including up-to-date lists of journalist and blogger contacts and mailing lists, media calendar of activity across all channels (both traditional and digital), running files, on-call rota systems, daily news review processes, etc. Works with the public affairs team and wider public engagement teams to contribute ideas for new media campaigns and innovative ways to target the press, in support of policy, influencing, and wider organizational objectives. Manages delivery of agreed elements of any campaigns, including drafting responses to media queries online and offline, drafting press releases, and selling them into relevant media stakeholders. Manages the monitoring, dissemination, and evaluation of media coverage, including:
disseminating daily/weekly news summaries ensuring all press clippings are logged and filed managing the relationship with external press clippings service ensuring audio and visual recordings of broadcast coverage ensuring up-to-date media coverage is displayed in relevant places
Deliverables in this role 1. Media monitoring reports prepared weekly, monthly, and quarterly, as well as for key campaign moments. 2. Media coverage secured in target print, broadcast, and online outlets for key areas of focus (targets to be decided with line manager). 3. Relationships with key PR and media contacts developed and maintained, with product gifting and PR implemented across the year. 4. Support provided for events, activities, and relationships relating to influencers, ambassadors, and other stakeholders. 5. Administrative support to enable the smooth running of all media and public affairs activities: press trips, contracts, training days, meetings, etc.
Person specification Experience & Qualifications
Essential:
Experience of working in a busy press office and dealing directly with journalists. Experience of drafting and disseminating press releases in a relevant sector (e.g., charity/not-for-profit, international development, or FMCG). A successful track record in developing and using digital media channels and social media to amplify and disseminate press coverage. Experience of managing administrative systems and acting as the first point of contact for a media team or similar organization. Previous experience of using specialist journalist contact databases and dealing with external media monitoring and press clippings services. Previous experience and familiarity with using Web content management systems (CMS). Experience of media and social media monitoring and analysis, including use of Google Analytics, and tools to measure audience reach, value, sentiment, and engagement.
Desired:
Experience in organizing events with the aim of securing media coverage, and events for journalists. Interest in UK policy processes and media as a tool for influencing.
Knowledge & Skills
Essential:
Excellent written and verbal communication skills. Excellent attention to detail and a high standard of accuracy. Excellent interpersonal skills and successful teamwork, with the ability to deal confidently with internal and external stakeholders. Excellent IT skills including MS Word, Excel, PowerPoint, Outlook, and use of content management systems (CMS) for web publishing. Ability to multi-task and prioritize a busy workload. Willingness to take part in out-of-hours duty rota.
Fairtrade Values
We want everyone to be ambassadors for the organization and encourage staff & volunteers to speak at events, which on occasion might be during evenings and weekends, to promote diversity, equality, and inclusion in everything we do, and champion our values. Fairtrade’s global values are:
‘Accountability’, ‘Integrity’, ‘Respect’, and ‘Partnership’ . These values should be embedded in your work and behavior, and any associated policies and processes adopted consistently. At Fairtrade, we are committed to the safeguarding and protection of children & vulnerable adults in our work. We will do everything possible to ensure that only those who are suitable to work within this environment are recruited to work for us.
Review Arrangements The details contained in the Job Description reflect the content of the job at the date the job description was prepared. It should be remembered, however, that it is inevitable that over time the nature of individual jobs will change; existing duties may be lost, and other duties may be gained without changing the general character of the duties or the level of responsibility entailed. Consequently, the Fairtrade Foundation will expect to revise this job description from time to time and will consult with the post holder as appropriate.
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