One Stop Digital Marketing Executive

We’re looking for a Digital Marketing Executive who has previous experience with email, product and CMS systems, with the ability to plan and execute the digital content strategy in line with our comms plan and ensure the correct channels are used to meet audience needs. Working as the Digital Marketing Executive you will play a pivotal role in building strong relationships and managing stakeholders. You will be responsible for: Plan and execute the digital content strategy in line with our comms plan and ensure the correct channels are used to meet audience needs. Manage end-to-end email campaigns, including planning, coordinating, set-up, segmenting, targeting, testing, reporting and optimisation. Develop and maintain the email marketing test plans, launch tests, analyse and report test results. Track and analyse all email performance and provide recommendations based on customer trends and behaviour in conjunction with our target audiences. Implement and contribute to the strategy for the One Stop website, working to enhance the user experience, ensuring our content is optimised, accurate, compelling for customers and on-brand. Implement day-to-day updates of our content management system (CMS) including promotional, seasonal, ad hoc & inspirational campaigns and updates. Plan and execute engaging and relevant customer campaigns on digital platforms including gamification, analysing findings and using results for future campaigns and growth. Use CRM to maximise digital marketing opportunities. Execute Mobile and Digital display ad campaigns & provide recommendations for best performing ROI. Responsible for our SEO for both Franchise and Core ensuring that it is regularly updated through SEO tracking programs. Ensure that the data transfer process, data hygiene, GDPR opt-out compliance and contact management is effective, compliant & optimised. Provide reports to the business on a regular basis. Work closely with in-house teams to create compelling concepts and creative. Manage internal & external stakeholders building strong relationships with key Tesco colleagues, & the in-house creative team. Keep abreast of digital platforms and innovation to ensure that the brand maintains competitive advantage. Work alongside digital team members to ensure that our digital content is consistent, up to date and on-brand. Work closely with and report to the Digital Marketing Manager to ensure our digital channels are playing their role in the customer journey. You will need: Good analysis / numerical skills. Good time management, planning and organising skills. Knowledge of the convenience retail sector. Experience with email, product catalogue and CMS systems. Experience in building strong relationships and managing stakeholders. Qualifications: Marketing degree, CIM or similar qualification. Ideally a commercial / FMCG, e-communication marketing background. Analytical, with a data-lead approach. What's in it for you: Flexible Working. We know life looks a little different for each of us. That’s why at One Stop, we always welcome chats about flexible working. At One Stop we value our colleagues just as much as our customers, and part of this is the benefits we offer: 10% Discount in One Stop. 10% Discount Tesco & Tesco Cafe (increased to 15% on 4 weekly pay weekends). 20% Discount on F&F Clothing in Tesco Stores. 10% discount at Tesco Mobile, including Colleague Deals which can be shared with friends & family. 20% off car, pet and home insurance at Tesco Bank. T&C’s apply. Discounted eye care through Vision Express. A range of discounts at Tesco Pharmacy such as 50% off health checks including flu jabs. Discounted Simply Health cash plan. Colleague Deals and Discounts, allowing access to exclusive savings with a variety of retailers, days out, gyms and much more. Save as you earn scheme annual invitation. WeCare support service, offering a 24/7 online GP to colleagues & immediate family members, second opinions, mental health support service, get fit programme and much more at no cost to colleagues. Annual leave entitlement increases with length of service. Retirement Savings Plan. Life Assurance. Car Allowance (if applicable to job role). Private Medical insurance (if applicable to job role). Flexible working, we have many forms of flexible working like part-time, job shares, phased retirement, blended working, lifestyle breaks, fixed shift patterns and staggered shift patterns. This ensures we suit everyone’s needs as flexibility is important to us as it is to you. One Stop is a subsidiary of the Tesco Group but is operated as a separate business and as such benefits offered will differ between One Stop and Tesco. One Stop have the right to withdraw the vacancy before the closing date should a successful application be received prior to the closing date. As such we would highly encourage you to submit your application as soon as you can. Community Involvement: As a convenience retailer, it’s really important to us that our stores and colleagues are truly embedded within the communities that we serve. Whether that’s fundraising for local charities and groups or for our charity partners – supporting those in need is at the heart of all we do. Diversity & Inclusion at One Stop: Everyone is welcome at One Stop and we're proud to be an inclusive workplace that celebrates the cultures, personalities and preferences of all of our colleagues. Learning & Development at One Stop: At One Stop our vision is to create a learning culture where colleagues are learning every day. About us: Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move.

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