We’re building a platform dedicated to self-empowerment and helping businesses overcome challenges. Our content includes courses, audio resources, and magazine supplements designed to inspire growth and provide practical solutions. Our website is already built using WordPress, and we’ve integrated Learndash and WooCommerce. However, we need guidance on the best way to structure, present, and sell our offerings to maximize impact and revenue. We’re looking for an expert to guide us in creating a high-converting platform to sell our online courses, who has experience with online advertising. This is a project-based role with the potential for ongoing collaboration, depending on results. Responsibilities
Assessment of Existing Setup
Review our current platforms, course layout, content, customer journey, and payments. Identify areas for improvement to enhance user experience and conversion rates. Recommend the most effective marketing channels (e.g., Instagram Ads, email marketing, or a combination). Outline a comprehensive plan with a clear cost breakdown for services and advertising.
Pricing Strategy and Revenue Projections
Develop an optimal pricing structure for the course. Provide realistic revenue projections based on the recommended investment.
Sales Funnel Creation and Optimization
Design and implement a sales funnel tailored to attract, engage, and convert leads. Optimize each stage of the funnel for maximum performance.
Advertising and Campaign Management
Create and manage advertising campaigns across agreed platforms. Continuously monitor and optimize ads for cost efficiency and ROI.
Performance Tracking and Reporting
Provide regular, detailed reports on campaign performance. Use data-driven insights to refine and improve results.
If you are confident in your ability to deliver results, please apply with a brief proposal addressing the scope outlined above. We look forward to working with a motivated expert to bring this project to life!
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