Role Overview:
We’re seeking a highly motivated Outbound Marketing Specialist to join our team and play a key role in our outreach and lead generation efforts. As an Outbound Marketing Specialist, you will be responsible for planning, executing, and optimizing outbound marketing strategies to generate qualified leads and increase brand awareness.
The goal is simple: generate leads from outbound email marketing campaigns. This role has the ability to transition into a full-time position for the right candidate and is ideal for a self-starter with excellent communication skills, creative thinking, and a data-driven mindset.
Key Responsibilities:
Email List-Building:
Build and refine target company lists from Warmly signals (with company names only) and enrich contacts with contact information using Clay. Run Outbound Campaigns:
Build, segment, and maintain an up-to-date contact database on HubSpot to ensure effective targeting (i.e., ensure “marketing contacts” on HubSpot are reviewed and cleaned every 2-3 months). Metrics & Reporting:
Monitor campaign performance and generate reports with actionable insights to refine strategies. Preferred Qualifications: Experience running B2B outbound marketing campaigns. Proficiency in CRM tools (i.e., HubSpot, Warmly, Clay). Knowledge of marketing automation tools and A/B testing. Ability to work independently and manage multiple projects effectively. Analytical mindset with the ability to interpret data and adjust strategies accordingly. This role is ideal for a self-starter with excellent communication skills, creative thinking, and a data-driven mindset. This is a remote job with a 20-hour minimum commitment per week. The ideal candidate will have experience working in collaboration tools like Slack and Notion and will join a global team of talented marketers and sales ops experts.
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Build and refine target company lists from Warmly signals (with company names only) and enrich contacts with contact information using Clay. Run Outbound Campaigns:
Build, segment, and maintain an up-to-date contact database on HubSpot to ensure effective targeting (i.e., ensure “marketing contacts” on HubSpot are reviewed and cleaned every 2-3 months). Metrics & Reporting:
Monitor campaign performance and generate reports with actionable insights to refine strategies. Preferred Qualifications: Experience running B2B outbound marketing campaigns. Proficiency in CRM tools (i.e., HubSpot, Warmly, Clay). Knowledge of marketing automation tools and A/B testing. Ability to work independently and manage multiple projects effectively. Analytical mindset with the ability to interpret data and adjust strategies accordingly. This role is ideal for a self-starter with excellent communication skills, creative thinking, and a data-driven mindset. This is a remote job with a 20-hour minimum commitment per week. The ideal candidate will have experience working in collaboration tools like Slack and Notion and will join a global team of talented marketers and sales ops experts.
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