Paid Advertising/SEO Specialist

We are pleased to be working with a growing, family owned and well-established manufacturer and supplier of excavation, tele-handling and building equipment, who have an international remit and a reputation for delivering high quality and well-engineered products. As part of their growth, they are currently seeking a Paid Advertising/SEO Specialist to join their team in East Yorkshire to manage and optimise large-scale paid advertising campaigns in both the UK and US Markets. With paid advertising being one of their crucial revenue sources, The Paid Advertising Specialist will be taking ownership of the entire function, with the freedom to bring their expertise and creativity to the table. Working with a substantial budget, their role will be to develop and implement targeted ad strategies across Google and Meta and to oversee and optimise shopping feeds in Google Merchant Centre. In addition, the role includes but is not limited to: Developing and implementing effective strategies to maximise return on ad spend (ROAS). Ensuring that the Google Ads and Meta accounts are set up correctly and using best practice. Continuously monitor and adjust campaigns to improve performance and ROI. Create comprehensive and insightful reports demonstrating account health and return on investment (ROI) for presentation to the Marketing Manager and Directors. Monitor and analyse campaign performance data to provide actionable insights and recommendations. Stay updated with the latest trends and best practices in digital advertising and paid media. Collaborate with the marketing team to align advertising strategies with overall business goals. The successful candidate will be an experienced PPC Specialist, PPC Manager, Paid Advertising, Paid Search or Paid Media specialist, with proven experience of creating and managing large-scale PPC campaigns. This will include managing substantial budgets across Google Ads and Meta platforms. Knowledge of Google Merchant Centre is essential, as well as strong analytical skills and the ability to communicate effectively in a fast-paced, dynamic environment. This role could suit a PPC Manager from an agency, looking to step into more of a strategic and critical style of role that would hold greater levels of accountability and more opportunities to hone their skills in-house. This is a rewarding and unique opportunity for a seasoned Paid Advertising/SEO Specialist to enhance their career in a busy and friendly environment, whilst essentially taking ownership of this area of the business and building it in line with their expertise. Due to the location of the office, a driving license and car is essential for commuting on a hybrid basis (3 days per week in the office).

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