Responsibilities
Strategy
– Devising successful advertising strategies for clients, advising on budgeting, advertising mix, targeting techniques, etc. Campaign Management
– Setting up and continually optimising advertising campaigns, with a focus on user engagement, conversion and return on investment. Analysis & Insights
– Reviewing campaign performance to ensure strong results and provide actionable insights to clients. About Yourself
The Right Attitude
Confident speaking with clients and partner companies. Ability to organise & prioritise your own workload. Experience working within an agency environment an advantage. Online Advertising Experience
Min. 2 years’ experience of running PPC campaigns. Experience of running campaigns across Google Ads (Search, display and remarketing), Bing, Facebook & Twitter. Google Ads certification. You have a good understanding of how other digital channels integrate with paid media. Knowledge of various digital marketing methods and channels. Google Analytics certification an advantage. Knowledge of programmatic advertising & affiliate marketing platforms an advantage. Analytical Skills
Strong numerical skills. Well versed in Microsoft Excel, Google Analytics & other statistical packages. Benefits
Private Healthcare including eye health & dental. Performance-based annual profit-share. Hybrid working model (minimum 2 days in our Edinburgh office). City centre office complete with foosball table, beer fridge and more! Enjoy an extra day off on your birthday. Wind down on a Friday with drinks on us. Excellent options for career progression.
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