You will own and deliver the strategy across your products, whilst working closely with the PPC agency to achieve this. Continuously monitor campaign metrics, such as CTR, CPC, and ROI, ensuring campaigns meet or exceed key performance indicators. Proactively address any performance issues by working closely with the agency to adjust strategies. Design and execute tests to drive continuous improvement, leveraging insights in partnership with the PPC agency. Collaborate with engineering, analytics, data science, and product management teams to develop, test, and implement technical PPC optimisation initiatives. Audit, implement, and maintain accurate conversion tracking across all PPC campaigns. Analyse performance reports prepared by the agency, distill actionable insights, and present them to internal stakeholders. Ensure data integrity and provide strategic recommendations based on campaign outcomes. Develop and refine paid search strategies that align with business goals and objectives, ensuring campaigns support broader customer initiatives in collaboration with the PPC agency. Work closely with the PPC agency, ensuring clear communication of goals, expectations, and feedback. Work with the agency to ensure campaigns are executed within budget and margin targets, monitoring spend and forecasting future needs. What we'd love to see from you: Proven experience in paid search campaign management. Strong experience in analytics, tagging, and conversion tracking systems, with the ability to interpret complex data sets and present actionable insights. Experience with budget management and forecasting. Excellent communication and organisational skills, with the ability to manage multiple projects. There's something for everyone. We're a place of opportunity. You'll have the tools and autonomy to drive your own career, supported by a team of amazingly talented people. And then there's our benefits. For us, it's not just about a competitive salary and hybrid working; we care about what matters to you. From a generous holiday allowance and private healthcare to an electric car scheme and paid CSR days, we've pretty much got you covered! We are committed to offering equal chances to you throughout the application process, so if you require any special adjustments to be made, please let us know. We will work with you to make any appropriate arrangements.
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