Work & report to the PPC Manager to deliver work & projects against deadlines and budgets. Collaborate, support, & execute PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media. Identify and target specific demographic groups through thorough keyword research and audience analysis. Analyse PPC campaign data & signals, adjust strategies as needed to maximise ROI and meet targets. Work closely with content, marketing, data, and other teams to develop and execute PPC strategies that support broader marketing goals. Continuously monitor budget and performance metrics to optimise ad spend. Stay informed about the latest developments in PPC and SEM, including algorithm updates, new technologies, and industry best practices. Experience building & presenting reports on campaign performance, insights, and recommendations for strategy & efficiency adjustments. Work with a range of tools including AI, CRM, Power BI, & Reporting Software. Good people and presenting skills to manage stakeholders. Essential Skills and Qualifications:
Certifications in Google Ads, Bing Ads, or other relevant platforms. Intermediate experience with Google Ads, Bing Ads, and social media advertising platforms. Strong analytical skills and experience with Google Analytics and PPC management tools. Intermediate knowledge of Excel/Google Sheets & ability to dissect data. Excellent communication and collaboration skills. Ability to work under pressure and manage multiple projects simultaneously. Understanding of compliance and regulations specific to advertising in Financial Services. Experience working with Lead-Gen campaigns. Rewards:
We believe that great work and dedication should be rewarded, that's why we offer: 25 days holiday (plus bank holidays), pro-rated for part year service A set of core benefits, designed with your health and financial protection in mind: Life Assurance up to 4x salary, protecting your loved ones in case the worst should happen Income protection, guaranteeing an income for up to 5 years in the event of an illness or injury Contributory pension scheme - 4% employer contribution and 5% employee contribution, rising to 5% & 5% in April 2025 Access to a Healthcare Cashplan, which gives you access to a variety of health-related benefits Access to a host of lifestyle and financial benefits that you can choose from: Discounts on gym membership across the UK Salary sacrifice schemes - Travel Insurance, Cycle to Work, Car leasing, Technology purchase Access to discounted personal health policies - Critical illness, private medical, dental plans A range of insurance products available commission-free, including home, motor, travel and specialist vehicles Access to hundreds of high-street retailer discounts Employee Assistance Programme (EAP) to support employees outside of work Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit.
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