Paid Social Lead
About Healf
Healf is an online, multi-brand retailer of health and wellness products centred around what we believe to be the 4 pillars of healthy life: Eat, Move, Mind, Sleep. As one of the UK’s fastest growing companies in 2024, we are on a mission to become the number one destination for the best global health brands.
Location
Kensington, West London.
Role overview
Over the next 12 months, our goal is to scale Paid Social into one of two primary channels for customer acquisition. As Paid Social Lead, your goal is to make this happen using any levers at your disposal, whether that’s top-level strategy, creative direction, media buying, cross-platform activations, or advanced testing & analysis.
Ideal candidate
4+ years experience in a paid social role
2+ years account management experience
Complete mastery of Meta Ads Manager
Competency on TikTok Ads Manager; Snapchat and Pinterest competency is a plus
Skilled creative strategist; able to brief ideas for new image, video, and UGC creative
Comfortable managing other people
Works well in a very fast-paced, startup environment
Very proactive and looking for a role with high autonomy/responsibility
Main responsibilities Develop and implement top-level paid social strategy
Frequently conduct creative and non-creative tests
Media buying (hands-on, in platform)
Manage creative strategy and creative briefing process
Oversee paid social designers and copy-writers
Work cross-departmentally on company-wide activations
Utilise attribution tools to analyse performance and make data-driven decisions
Foster good relationship with our Meta rep and other partners
Stay up-to-date with the latest trends and advancements in paid social
Other benefits We work hard at Healf, and we like to reward our team for it, so you can expect: Free products and 50% staff discounts across everything
Future share options in the company + bonus structure
Monthly team activities - often health & wellbeing related
Close coaching & mentoring from senior executives to help you with your development
#J-18808-Ljbffr
2+ years account management experience
Complete mastery of Meta Ads Manager
Competency on TikTok Ads Manager; Snapchat and Pinterest competency is a plus
Skilled creative strategist; able to brief ideas for new image, video, and UGC creative
Comfortable managing other people
Works well in a very fast-paced, startup environment
Very proactive and looking for a role with high autonomy/responsibility
Main responsibilities Develop and implement top-level paid social strategy
Frequently conduct creative and non-creative tests
Media buying (hands-on, in platform)
Manage creative strategy and creative briefing process
Oversee paid social designers and copy-writers
Work cross-departmentally on company-wide activations
Utilise attribution tools to analyse performance and make data-driven decisions
Foster good relationship with our Meta rep and other partners
Stay up-to-date with the latest trends and advancements in paid social
Other benefits We work hard at Healf, and we like to reward our team for it, so you can expect: Free products and 50% staff discounts across everything
Future share options in the company + bonus structure
Monthly team activities - often health & wellbeing related
Close coaching & mentoring from senior executives to help you with your development
#J-18808-Ljbffr
