Position Title: Partner Manager
Location: Virtual, United Kingdom or Europe
Employment Type: Full-Time
Onsite, Remote/Flexible, or Hybrid: Remote/Flexible
Department: Sales
Hiring Manager: Senior Director of Partnerships
Travel: Moderate (Up to 25%)
COMPANY SUMMARY:
Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.
Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.
Founded in 1998, Aprimo has five offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.
Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Forrester and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.
POSITION SUMMARY:
Aprimo is hiring a Partner Manager to join our Global Partnerships Team. The Partner Manager will work closely with Sales, Product, Strategy, Professional Services, Marketing, G&A, and current and future partners to build out the next phase of Aprimo’s partner ecosystem. This is both a partner relationship and a revenue-generating role, reporting directly to the Senior Director of Partnerships, and ultimately to the Chief Revenue Officer.
The Aprimo Partnerships Team strives to accelerate Aprimo’s business across the world through partner engagements – including referral, resell, and influence channels. You’ll manage a book of business consisting of Global and Regional Systems Integrators, Agencies, and Software Providers/ISVs (PIM, CMS and creative software providers). You’ll be responsible for maintaining, growing, and executing strategies with your partners to ultimately drive new opportunities for Aprimo and your partners.
WHAT YOU WILL BE RESPONSIBLE FOR:
Exceed targeted revenue goals through referred business opportunities from your partners.
Partner Management: Build and manage relationships with key SI/ISV partners, aligning business objectives and ensuring effective collaboration on joint initiatives.
Channel Partner Development: Establish and nurture strong, mutually beneficial partnerships with channel partners such as referral partners, cloud resellers, and MSPs to drive joint business opportunities and market penetration.
Go-to-Market Collaboration: Work with both SI/GSI and ISV partners on joint go-to-market strategies, including co-selling, product integrations, and joint marketing efforts to expand Aprimo’s reach and revenue.
Partnership Optimization: Identify and assess opportunities to optimize partnership engagement models, ensuring consistent value delivery and revenue growth.
Negotiation & Agreements: Lead negotiations and formalize partnership agreements, ensuring alignment on objectives and execution plans for joint initiatives, including co-marketing and co-selling agreements.
Partner Enablement: Work closely with internal teams (Sales, Product, Marketing) to ensure partners are equipped with the necessary tools, materials, and support to effectively promote and sell Aprimo’s solutions.
Market Intelligence: Stay informed about evolving trends in digital asset management, partner ecosystems, and competitive landscapes to identify and leverage new opportunities for growth.
Additional responsibilities and duties as required.
CANDIDATE QUALIFICATIONS & WHY YOU’RE A GREAT FIT FOR THE ROLE:
The Essentials
A minimum of 3 years of experience with either managing partnerships and/or sales for DAM (digital asset management) or Martech organizations. Prior proven experience in DAM or Martech is required. Previous history of exceeding sales targets is required. Successful track record of developing and growing partnerships is preferred. Experience building go-to-market strategies.
Additional Successful Qualities
Experience building or managing partnerships with Global System Integrators (like Accenture, Capgemini, Cognizant, etc.). Experience working with the Microsoft Cloud partner ecosystem. Multilingual (Spanish, German, French).
PHYSICAL REQUIREMENTS: Must be able to remain in stationary position, often standing or sitting for prolonged periods and performing sedentary work that primarily involves sitting/standing. Must be able to move about to accomplish tasks or moving from one worksite to another. Must be able to perform light physical work that includes lifting or moving objects up to 20 lbs. or medium work that includes moving objects up to 50 pounds on occasion. Must be able to communicate with others to exchange information, including conveying detailed or important spoken instructions to others accurately, loudly, or quickly. Must possess the ability to receive detailed information through oral communication at normal speaking levels. Must be able to repeat motions that may include the wrists, hands and/or fingers (i.e., repeated typing, etc.). The worker is required to have close visual awareness to perform an activity and to assess the accuracy, neatness and thoroughness of the work assigned, such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, etc. EEO STATEMENT: Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identification, national origin, age, disability or genetics. In addition to federal law requirements, Aprimo complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. ADA STATEMENT: Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee if it would not impose an "undue hardship" on the operation of the employer's business. Undue hardship is defined as an action requiring significant difficulty or expense when considered in light of factors such as an employer's size, financial resources and the nature and structure of its operation.
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A minimum of 3 years of experience with either managing partnerships and/or sales for DAM (digital asset management) or Martech organizations. Prior proven experience in DAM or Martech is required. Previous history of exceeding sales targets is required. Successful track record of developing and growing partnerships is preferred. Experience building go-to-market strategies.
Additional Successful Qualities
Experience building or managing partnerships with Global System Integrators (like Accenture, Capgemini, Cognizant, etc.). Experience working with the Microsoft Cloud partner ecosystem. Multilingual (Spanish, German, French).
PHYSICAL REQUIREMENTS: Must be able to remain in stationary position, often standing or sitting for prolonged periods and performing sedentary work that primarily involves sitting/standing. Must be able to move about to accomplish tasks or moving from one worksite to another. Must be able to perform light physical work that includes lifting or moving objects up to 20 lbs. or medium work that includes moving objects up to 50 pounds on occasion. Must be able to communicate with others to exchange information, including conveying detailed or important spoken instructions to others accurately, loudly, or quickly. Must possess the ability to receive detailed information through oral communication at normal speaking levels. Must be able to repeat motions that may include the wrists, hands and/or fingers (i.e., repeated typing, etc.). The worker is required to have close visual awareness to perform an activity and to assess the accuracy, neatness and thoroughness of the work assigned, such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, etc. EEO STATEMENT: Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identification, national origin, age, disability or genetics. In addition to federal law requirements, Aprimo complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. ADA STATEMENT: Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee if it would not impose an "undue hardship" on the operation of the employer's business. Undue hardship is defined as an action requiring significant difficulty or expense when considered in light of factors such as an employer's size, financial resources and the nature and structure of its operation.
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