Paid Media Manager - SaaS - In-house
Salary circa £45,000 - £55,000
Sussex / Remote / Hybrid
Excellent benefits
You will be joining a successful Sussex based SaaS company who are bringing their Paid Media function in-house. Working into their Head of Digital this is a pivotal role with a delivery focus, owning and reviewing PPC, Display and Paid Social. You will drive and increase b2b lead generation through Paid Media activity and optimisation.
You will join a collaborative, creative and friendly company who champion communication, engagement and welcome new ideas to challenge their current landscape and drive positive results.
Key responsibilities for the Paid Media Manager include:-
- Develop and execute a comprehensive paid media strategy.
- Manage and optimise paid media campaigns.
- Collaborate with the website and content manager to ensure messaging and branding across all digital touchpoints.
- Monitor and analyse campaign performance data to identify trends, insights, and opportunities for optimisation.
- Conduct A/B testing to improve ad creative, targeting, and overall campaign performance.
- Prepare and present regular reports on campaign performance, insights, and recommendations to stakeholders.
What you will need for this Paid Media Manager jobs:-
- Agency side or in-house (technical delivery) hands-on experience of campaign set up and optimisation of campaigns across PPC, Display as well as Paid Social.
- Paid Media experience from B2B sector, ideally SaaS or Tech with a lead generation focus.
- B2B funnel demand generation experience
- Experience of budget management, reporting and analysis.
- Experience of knowledge of HubSpot would be useful but not essential.
- Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.
- An eye for design, with experience of briefing designers on digital marketing assets.
Benefits include: fantastic holidays and flexible bank holidays, work life balance and in particular this job could offer brilliant development opportunities within the company.
