PPC & SEO Manager
Exclusive opportunity for an experienced PPC & SEO Manager to join a 360 marketing and brand agency based in West London on a permanent basis.
The successful candidate will be responsible for developing, implementing, and refining SEO and PPC strategies for clients within the luxury, wellness and lifestyle sectors.
Great opportunity for growth, development and promotion within the company, role has line management responsibilities.
Hybrid working: 3 days in West London office, 2 from home
Roles & responsibilities:
Paid Search:
- Plan, launch, and manage paid search campaigns across major platforms to drive high-quality traffic
- Conduct competitive analysis to identify ad opportunities and adjust bids, keywords, and budgets as needed
- Continuously test ad copy, landing pages, and targeting to improve CTR (Click-Through Rate) and conversion rates
- Monitor and analyse PPC performance metrics, preparing reports with insights and recommendations
- Collaborate with internal teams to align PPC strategies with overall marketing and business goals
- Manage budgets efficiently to maximize ROI while meeting campaign goals
SEO:
- Develop and implement SEO strategies to improve organic search rankings and drive website traffic
- Conduct in-depth keyword research and analysis to identify growth opportunities.
- Optimise website content, including meta tags, headings, and on-page content, to align with SEO best practices
- Collaborate with content and design teams to create SEO-friendly content that resonates with target audiences
- Manage link-building strategies and partnerships to increase domain authority.
- Monitor website performance using SEO tools (eg Google Analytics, Google Search Console, SEMrush, Ahrefs) and provide actionable insights
- Solid knowledge of website optimization practices, HTML/CSS basics, and familiarity with CMS platforms (especially WordPress).
- Stay updated on the latest SEO trends and algorithm changes to ensure compliance and adaptability
Skills & experience:
- Highly organised, motivated and self-driven
- Hands-on, with a winning, logical and result-driven mentality
- Enthusiastic about all things digital marketing & data
- Flexible team player with a great attitude
- Detail-oriented and highly organised with a demonstrated ability to multi-task and prioritise
- Excellent written and verbal communication skills for effective collaboration and reporting
- Experience with A/B testing and conversion rate optimisation (CRO)
- Familiarity with paid social media advertising is a plus
- Certifications in Google Ads, Google Analytics, or other SEO/PPC tools are a plus
- Bachelor’s degree or equivalent digital marketing qualification
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
- Competitive salary
- Performance bonus
- Pension provision
- Hybrid working arrangements
- Professional development
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.
VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.
