Principal Search Engine Optimization (SEO) - London, UK
Duration: Permanent
Location: London, UK
Start: ASAP
At the time of the local office opening, employees and managers will partner to determine the work site location in line with our Flexible working policy (Remote, Full time in office, Less than 50% in office, and More than 50% in office).
Meet the Product team
The Product team identifies the most meaningful customer problems to solve and opportunities to tackle, and then works collaboratively across business functions to identify, test, and launch the right solutions against those priorities—ultimately making it easier for our customers to find, attain, and use our amazing content.
Who You Are:
We are seeking an experienced principal SEO to manage the execution of initiatives across one of our global brands. The ideal candidate will have extensive formal work experience in SEO, they have devised and led sophisticated projects and are able to work independently and part of a team to achieve revenue goals. This role will focus on leading the implementation of the SEO strategy for their assigned brand whilst guiding their team in implementation tasks, analysis and ensuring effective outcomes aligned with the commercial goals. The role will require an individual who is able to effectively collaborate with technology, product, data science, analytics and other key team members. You will be proficient in stakeholder management.
Responsible for the implementation of SEO strategy for a brand and its associated websites in conjunction with the SEO team members assigned to that brand.
Responsible for devising tasks for their areas of responsibility based on the SEO strategy.
Ensuring that effective prioritization occurs, based on frameworks which drive commercial value.
Responsible for outcome of tasks delivered by their team.
Responsible for reporting on the impact of the work to the Head of SEO and company leadership.
Responsible for reporting on areas of responsibility to SEO team and wider teams as required.
Responsible for building a culture of testing and iterating.
Responsible for managing (or mentoring) more SEO team members.
Your Next Challenge:
Competitor analysis
- Regularly carry out competitor and SERP analysis, alerting other members of the ecommerce team to new competitors, SERP features and areas for growth. Content and keywords
- Systematically carry out keyword research and present relevant growth opportunities. Clustering keywords by topic and performing keyword gap analysis to create robust and revenue generating recommendations. Technical audit
- You will carry out in-depth audits of the websites using several tools and your own knowledge of website technology such as JavaScript, HTML and servers. You will prioritize and brief in technical changes to relevant stakeholders, whilst determining the best methods of analyzing and reporting on their impact. Data
- You will identify, analyze and remedy any traffic, impressions, revenue and rankings drops for your brand. You will make recommendations from this data that will lead to maintaining or growing revenue. On-page
- You will look for programmatic ways to fully optimize pages to increase visibility, CTR and revenue. Backlinks
- You will proactively devise campaigns to yield high traffic and ranking growth with assistance from the in-house PR resource. Experimentation
- You will design programmes of insightful experiments in line with the wider SEO strategy, designed to significantly impact revenue growth. Mentoring
– you will guide the SEOs within your team in prioritizing work that will be most effective in achieving goals. What You’ll Need: Bachelor’s degree or equivalent experience in Computer Science, Maths, Business or related field. Experience of performing SEO for international enterprise websites is critical. Experience of SEO for ecommerce, marketplace or affiliate websites is desirable. In-depth specialism in technical SEO is desirable, but a candidate with less-strong technical SEO experience will be considered as long as they demonstrate strategic expertise. Experience of identifying where technical implementations such as JavaScript rendering and faceted navigation are affecting SEO, and collaborating with development teams to find pragmatic solutions. Strong mentoring and coaching skills. Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar platforms. Excellent project management skills with the ability to meet tight deliverables. You are comfortable manipulating large datasets and can use data to support your decision making. Excellent ability to partner with marketing, usability, program management, technology and other teams to affect on-site and off-site impact. Experience with international websites desirable. Splunk, Omniture or Google Analytics experience, preferred. Ability to create meaningful business reports and tell stories with data. Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook). Excellent writing skills. Benefits for qualifying employees at Getty Images: Private Medical Insurance (PMI)
- Private Medical Insurance through Cigna is designed to give you access to medical care where and when you need it. Time off
- In addition to public holidays, Getty Images offers 25 paid holidays per year. Life Assurance, Critical Illness and Income Protection
- We automatically enroll all new employees in our risk coverage schemes, with Getty Images paying 100% of the cost. Employee Assistance Programme
- This is a free, confidential service available to all employees 24 hours a day, 365 days of the year. Group Personal Pension (GPP)
- Save for retirement with Aviva by making contributions consistently and conveniently through payroll deductions. Learning & Growth
- We value continuous learning and development to help everyone develop their skills. Who We Are: Getty Images is a preeminent global visual content creator and marketplace. Through Getty Images, iStock, and Unsplash, we offer a full range of content solutions to meet the needs of any customer—no matter their size—around the globe. Getty Images encompasses the largest and best path to market for visual creators through their premier brands including its core, Getty Images; iStock, a value offering of creative stills and videos; and Unsplash, a free offering of creative stills servicing the fast-growing and broad-based creator economy. Help us move the world with images! Getty Images works with over
516,000 contributors
and image partners to provide comprehensive coverage of more than 160,000 news, sport, and entertainment events around the globe. With over
520 million assets , of which over
320 million are digitized . Getty Images offers the highest quality and most diverse visual content, based on industry-leading expertise and innovation. Leadership Principles As a company, we're committed to living these Principles every day. Here's how we support our mission to be the best place to work globally. We are trustworthy, transparent, and honest We love character, authenticity, and integrity. We always raise the bar We collectively bring solutions We care, are kind, courteous, and respectful We reject biased behavior and discrimination We are inclusive of different voices, perspectives, and experiences We are one Getty Images with no silos We deliver on our commitments, and commercial goals We put the customer at the heart of everything we do Getty Images is committed to providing Reasonable Accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance to search for a job opening or submitting an online application, please email
RecruitingAccommodations@gettyimages.com . Visit Getty Images at
www.gettyimages.com
to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. Getty Images is an equal opportunity employer.
#J-18808-Ljbffr
- Regularly carry out competitor and SERP analysis, alerting other members of the ecommerce team to new competitors, SERP features and areas for growth. Content and keywords
- Systematically carry out keyword research and present relevant growth opportunities. Clustering keywords by topic and performing keyword gap analysis to create robust and revenue generating recommendations. Technical audit
- You will carry out in-depth audits of the websites using several tools and your own knowledge of website technology such as JavaScript, HTML and servers. You will prioritize and brief in technical changes to relevant stakeholders, whilst determining the best methods of analyzing and reporting on their impact. Data
- You will identify, analyze and remedy any traffic, impressions, revenue and rankings drops for your brand. You will make recommendations from this data that will lead to maintaining or growing revenue. On-page
- You will look for programmatic ways to fully optimize pages to increase visibility, CTR and revenue. Backlinks
- You will proactively devise campaigns to yield high traffic and ranking growth with assistance from the in-house PR resource. Experimentation
- You will design programmes of insightful experiments in line with the wider SEO strategy, designed to significantly impact revenue growth. Mentoring
– you will guide the SEOs within your team in prioritizing work that will be most effective in achieving goals. What You’ll Need: Bachelor’s degree or equivalent experience in Computer Science, Maths, Business or related field. Experience of performing SEO for international enterprise websites is critical. Experience of SEO for ecommerce, marketplace or affiliate websites is desirable. In-depth specialism in technical SEO is desirable, but a candidate with less-strong technical SEO experience will be considered as long as they demonstrate strategic expertise. Experience of identifying where technical implementations such as JavaScript rendering and faceted navigation are affecting SEO, and collaborating with development teams to find pragmatic solutions. Strong mentoring and coaching skills. Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar platforms. Excellent project management skills with the ability to meet tight deliverables. You are comfortable manipulating large datasets and can use data to support your decision making. Excellent ability to partner with marketing, usability, program management, technology and other teams to affect on-site and off-site impact. Experience with international websites desirable. Splunk, Omniture or Google Analytics experience, preferred. Ability to create meaningful business reports and tell stories with data. Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook). Excellent writing skills. Benefits for qualifying employees at Getty Images: Private Medical Insurance (PMI)
- Private Medical Insurance through Cigna is designed to give you access to medical care where and when you need it. Time off
- In addition to public holidays, Getty Images offers 25 paid holidays per year. Life Assurance, Critical Illness and Income Protection
- We automatically enroll all new employees in our risk coverage schemes, with Getty Images paying 100% of the cost. Employee Assistance Programme
- This is a free, confidential service available to all employees 24 hours a day, 365 days of the year. Group Personal Pension (GPP)
- Save for retirement with Aviva by making contributions consistently and conveniently through payroll deductions. Learning & Growth
- We value continuous learning and development to help everyone develop their skills. Who We Are: Getty Images is a preeminent global visual content creator and marketplace. Through Getty Images, iStock, and Unsplash, we offer a full range of content solutions to meet the needs of any customer—no matter their size—around the globe. Getty Images encompasses the largest and best path to market for visual creators through their premier brands including its core, Getty Images; iStock, a value offering of creative stills and videos; and Unsplash, a free offering of creative stills servicing the fast-growing and broad-based creator economy. Help us move the world with images! Getty Images works with over
516,000 contributors
and image partners to provide comprehensive coverage of more than 160,000 news, sport, and entertainment events around the globe. With over
520 million assets , of which over
320 million are digitized . Getty Images offers the highest quality and most diverse visual content, based on industry-leading expertise and innovation. Leadership Principles As a company, we're committed to living these Principles every day. Here's how we support our mission to be the best place to work globally. We are trustworthy, transparent, and honest We love character, authenticity, and integrity. We always raise the bar We collectively bring solutions We care, are kind, courteous, and respectful We reject biased behavior and discrimination We are inclusive of different voices, perspectives, and experiences We are one Getty Images with no silos We deliver on our commitments, and commercial goals We put the customer at the heart of everything we do Getty Images is committed to providing Reasonable Accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance to search for a job opening or submitting an online application, please email
RecruitingAccommodations@gettyimages.com . Visit Getty Images at
www.gettyimages.com
to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. Getty Images is an equal opportunity employer.
#J-18808-Ljbffr
