Principal Search Engine Optimization (SEO) - London, UK
Duration: Permanent
Location: London, UK
Start: ASAP
At the time of the local office opening, employees and managers will partner to determine the work site location in line with our Flexible working policy (Remote, Full time in office, Less than 50% in office, and More than 50% in office).
Who You Are:
We are seeking an experienced principal SEO to manage the team and execution of initiatives across one of our global brands. The ideal candidate will have extensive formal work experience in SEO, they have devised and led sophisticated projects and are able to work independently and part of a team to achieve revenue goals. This role will focus on leading the implementation of the SEO strategy for their assigned brand whilst guiding their team in implementation tasks, analysis and ensuring effective outcomes aligned with the commercial goals. The role will require an individual who is able to effectively collaborate with technology, product, data science, analytics and other key team members. You will be proficient in stakeholder management.
Your Responsibilities:
Responsible for the implementation of SEO strategy for a brand and its associated websites in conjunction with the SEO team members assigned to that brand.
Responsible for devising tasks for their areas of responsibility based on the SEO strategy.
Ensuring that effective prioritization occurs, based on frameworks which drive commercial value.
Responsible for outcome of tasks delivered by their team.
Responsible for reporting on the impact of the work to the Head of SEO and company leadership.
Responsible for reporting on areas of responsibility to SEO team and wider teams as required.
Responsible for building a culture of testing and iterating.
Responsible for managing (or mentoring) more SEO team members.
Your Next Challenge:
Competitor analysis
- Regularly carry out competitor and SERP analysis, alerting other members of the ecommerce team to new competitors, SERP features and areas for growth. Content and keywords
- Systematically carry out keyword research and present relevant growth opportunities. Clustering keywords by topic and performing keyword gap analysis to create robust and revenue generating recommendations. Technical audit
- You will carry out in-depth audits of the websites using several tools and your own knowledge of website technology such as JavaScript, HTML and servers. You will prioritize and brief in technical changes to relevant stakeholders, whilst determining the best methods of analyzing and reporting on their impact. Data
- You will identify, analyze and remedy any traffic, impressions, revenue and rankings drops for your brand. You will make recommendations from this data that will lead to maintaining or growing revenue. On-page
- You will look for programmatic ways to fully optimize pages to increase visibility, CTR and revenue. Backlinks
- You will proactively devise campaigns to yield high traffic and ranking growth with assistance from the in-house PR resource. Experimentation
- You will design programmes of insightful experiments in line with the wider SEO strategy, designed to significantly impact revenue growth. Mentoring
– you will guide the SEOs within your team in prioritizing work that will be most effective in achieving goals. What You’ll Need: Bachelor’s degree or equivalent experience in Computer Science, Maths, Business or related field. Experience of performing SEO for international enterprise websites is critical. Experience of SEO for ecommerce, marketplace or affiliate websites is desirable. In-depth specialism in technical SEO is desirable, but a candidate with less-strong technical SEO experience will be considered as long as they demonstrate strategic expertise. Experience of identifying where technical implementations such as JavaScript rendering and faceted navigation are affecting SEO, and collaborating with development teams to find pragmatic solutions. Strong mentoring and coaching skills. Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar platforms. Excellent project management skills with the ability to meet tight deliverables. You are comfortable manipulating large datasets and can use data to support your decision making. Excellent ability to partner with marketing, usability, program management, technology and other teams to affect on-site and off-site impact. Experience with international websites desirable. Splunk, Omniture or Google Analytics experience, preferred. Ability to create meaningful business reports and tell stories with data. Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook). Excellent writing skills. Working at Getty Images Our goal is to be one of the best places to work globally, which means we’re dedicated to providing experiences and resources that allow you to do your best work. Foundational to our culture are our Leadership Principles, which are the shared values that guide how we come together to do our work. We raise the bar and collectively bring solutions while exercising trust, transparency, and care. We actively reject biased behavior and are inclusive of different voices, perspectives, and experiences. We focus on our customers and deliver on our commitments and commercial goals. Getty Images believes that diversity is critical to our success in moving the world and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire based on merit, competence, performance, and business needs. Getty Images is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
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- Regularly carry out competitor and SERP analysis, alerting other members of the ecommerce team to new competitors, SERP features and areas for growth. Content and keywords
- Systematically carry out keyword research and present relevant growth opportunities. Clustering keywords by topic and performing keyword gap analysis to create robust and revenue generating recommendations. Technical audit
- You will carry out in-depth audits of the websites using several tools and your own knowledge of website technology such as JavaScript, HTML and servers. You will prioritize and brief in technical changes to relevant stakeholders, whilst determining the best methods of analyzing and reporting on their impact. Data
- You will identify, analyze and remedy any traffic, impressions, revenue and rankings drops for your brand. You will make recommendations from this data that will lead to maintaining or growing revenue. On-page
- You will look for programmatic ways to fully optimize pages to increase visibility, CTR and revenue. Backlinks
- You will proactively devise campaigns to yield high traffic and ranking growth with assistance from the in-house PR resource. Experimentation
- You will design programmes of insightful experiments in line with the wider SEO strategy, designed to significantly impact revenue growth. Mentoring
– you will guide the SEOs within your team in prioritizing work that will be most effective in achieving goals. What You’ll Need: Bachelor’s degree or equivalent experience in Computer Science, Maths, Business or related field. Experience of performing SEO for international enterprise websites is critical. Experience of SEO for ecommerce, marketplace or affiliate websites is desirable. In-depth specialism in technical SEO is desirable, but a candidate with less-strong technical SEO experience will be considered as long as they demonstrate strategic expertise. Experience of identifying where technical implementations such as JavaScript rendering and faceted navigation are affecting SEO, and collaborating with development teams to find pragmatic solutions. Strong mentoring and coaching skills. Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar platforms. Excellent project management skills with the ability to meet tight deliverables. You are comfortable manipulating large datasets and can use data to support your decision making. Excellent ability to partner with marketing, usability, program management, technology and other teams to affect on-site and off-site impact. Experience with international websites desirable. Splunk, Omniture or Google Analytics experience, preferred. Ability to create meaningful business reports and tell stories with data. Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook). Excellent writing skills. Working at Getty Images Our goal is to be one of the best places to work globally, which means we’re dedicated to providing experiences and resources that allow you to do your best work. Foundational to our culture are our Leadership Principles, which are the shared values that guide how we come together to do our work. We raise the bar and collectively bring solutions while exercising trust, transparency, and care. We actively reject biased behavior and are inclusive of different voices, perspectives, and experiences. We focus on our customers and deliver on our commitments and commercial goals. Getty Images believes that diversity is critical to our success in moving the world and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire based on merit, competence, performance, and business needs. Getty Images is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.
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