Market Intelligence:
Conduct comprehensive research and analysis on key competitors’ marketing strategies and market positioning of insurance products. Continuously monitor and report on competitive marketing activities and insurance industry marketing trends. Broker Insights:
Work closely with Distribution and Underwriting to gather and analyze broker feedback and market data to understand broker needs and preferences. Use these insights to inform competitive strategies and engagement. Competitive Strategy:
Identify and assess short-term and long-term competitive threats and opportunities. Provide strategic insights and recommendations to leadership, product, and marketing teams. Contribute to the development and execution of go-to-market strategies for new product launches and updates, ensuring competitive differentiation is a core component. Product Launch Project Management:
Collaborate with, and co-ordinate, internal leadership stakeholders to ensure well-strategized and smooth launch to market for Relm’s insurance products that is mindful of strategic goals, branding requirements, technical expertise, and market relationships. Product Marketing Governance:
Understand the insurance regulatory landscape with regards to product marketing regulations. Responsible for the governance of product marketing content to ensure that it meets product marketing regulations across geographical regions. Content Creation:
Work with the content strategist to develop compelling competitive product marketing content, competitive marketing comparison sheets, whitepapers, and case studies, driven by your research and insights. Ensure that competitive differentiation is clearly articulated in all marketing materials whilst adhering to regulatory requirements. Cross-Functional Collaboration:
Work closely with Product, Distribution, Underwriting, and other functions to ensure alignment on competitive strategies and messaging. Serve as the go-to marketing expert on competitor products and market positioning by building a competitive program inclusive of updates delivered on a consistent cadence. Thought Leadership:
Position Relm Insurance as a product leader in the industry by contributing to blogs, webinars, and industry events. Share insights on competitive trends and strategies. Minimum Requirements: Bachelor’s degree in marketing, business, or a related field. 5+ years of experience in product marketing, competitive intelligence, market research, or a related role within the insurance industry, particularly the SME segment. A deep understanding of lines of business within the insurance market, and its distribution pathways. Proven ability to conduct detailed competitive analysis and translate findings into actionable marketing and sales strategies. Strong analytical skills with the ability to interpret complex data and develop strategic insights. Excellent written and verbal communication skills, with the ability to create compelling content and present effectively to various audiences. Demonstrated ability to work effectively in a cross-functional environment, collaborating with various teams across the company. Strong project management skills with the ability to manage multiple priorities and deadlines. Knowledge of market research methodologies and competitive analysis tools.
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Conduct comprehensive research and analysis on key competitors’ marketing strategies and market positioning of insurance products. Continuously monitor and report on competitive marketing activities and insurance industry marketing trends. Broker Insights:
Work closely with Distribution and Underwriting to gather and analyze broker feedback and market data to understand broker needs and preferences. Use these insights to inform competitive strategies and engagement. Competitive Strategy:
Identify and assess short-term and long-term competitive threats and opportunities. Provide strategic insights and recommendations to leadership, product, and marketing teams. Contribute to the development and execution of go-to-market strategies for new product launches and updates, ensuring competitive differentiation is a core component. Product Launch Project Management:
Collaborate with, and co-ordinate, internal leadership stakeholders to ensure well-strategized and smooth launch to market for Relm’s insurance products that is mindful of strategic goals, branding requirements, technical expertise, and market relationships. Product Marketing Governance:
Understand the insurance regulatory landscape with regards to product marketing regulations. Responsible for the governance of product marketing content to ensure that it meets product marketing regulations across geographical regions. Content Creation:
Work with the content strategist to develop compelling competitive product marketing content, competitive marketing comparison sheets, whitepapers, and case studies, driven by your research and insights. Ensure that competitive differentiation is clearly articulated in all marketing materials whilst adhering to regulatory requirements. Cross-Functional Collaboration:
Work closely with Product, Distribution, Underwriting, and other functions to ensure alignment on competitive strategies and messaging. Serve as the go-to marketing expert on competitor products and market positioning by building a competitive program inclusive of updates delivered on a consistent cadence. Thought Leadership:
Position Relm Insurance as a product leader in the industry by contributing to blogs, webinars, and industry events. Share insights on competitive trends and strategies. Minimum Requirements: Bachelor’s degree in marketing, business, or a related field. 5+ years of experience in product marketing, competitive intelligence, market research, or a related role within the insurance industry, particularly the SME segment. A deep understanding of lines of business within the insurance market, and its distribution pathways. Proven ability to conduct detailed competitive analysis and translate findings into actionable marketing and sales strategies. Strong analytical skills with the ability to interpret complex data and develop strategic insights. Excellent written and verbal communication skills, with the ability to create compelling content and present effectively to various audiences. Demonstrated ability to work effectively in a cross-functional environment, collaborating with various teams across the company. Strong project management skills with the ability to manage multiple priorities and deadlines. Knowledge of market research methodologies and competitive analysis tools.
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