Product Marketing Executive

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Full time
Location: London
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Job offered by: VMA GROUP
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Product Marketing Executive – 12 month FTC Great opportunity for a Product Marketing Executive to join a leading UK health insurance firm on a 12 month FTC with opportunity to go permanent. The successful candidate will be responsible for developing and executing product marketing strategies, crafting product messaging, and supporting go-to-market efforts. 12 month FTC - £35k - £40k DOE 1 day a fortnight office attendance Key Responsibilities: Delivering data-driven product marketing campaigns that drive growth and ROI Work collaboratively across the marketing teams, ensuring all campaigns focus on the best possible routes to market and utilise the most effective marketing channels, measured against ROI Routinely communicating and reporting on marketing campaign progress with key stakeholders Developing and maintaining a solid understanding of your product area and market, in order to deliver marketing campaigns to drive opportunities Broad digital channel knowledge including trade advertising, email & supporting events Understanding business requirements and market opportunities and supporting in translating these into effective campaigns Supported by the Product Marketing Manager, effectively managing marketing budget to assess opportunities in terms of ROI and report effectively Skills & Experience: Experience creating and delivering effective marketing campaigns with strong ROI Data-centric mindset; experience utilising data and insight to inform approaches and drive outcomes Self-motivated with a strong analytical mindset; commercially astute and results-driven Sound knowledge of core marketing channels (primarily digital) and experience with key tools (such as CRM) Comfortable working with a broad range of stakeholders Excellent project management skills; ability to manage multiple projects Excellent communications skills Benefits: Competitive salary and benefits package Opportunity to go permanent A collaborative and innovative work environment Flexible working hours and potential for remote work Generous pension & holiday If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV:

gcharles@vmagroup.com

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