Salary: Competitive Salary + Great Benefits
Posting Date: 15/01/2025
Function: ESN Products and Marketing
Location: Birmingham, Bristol, Manchester or Birmingham
Why this job matters
The Emergency Services Network (ESN) is a huge strategic priority for BT and our commitment to do the best for our customer and our country. ESN will be one of the most advanced Emergency Services Networks in the world. BT is proud to be the official supplier providing mission critical and trusted communications for Britain’s Emergency Services. The ESN will replace the existing Airwave network and build upon EE’s existing 4G network to provide essential new voice, data services, and critical communications services to 300,000 members of frontline emergency service users.
The ESN Product Marketing Manager is focused on go-to-market campaign content for specific ESN Products and Services underpinning the commercial requirements of the programme. This role is responsible for ensuring that the proposition content for products and services in your portfolio are fit-for-customer and senior stakeholder requirements. You will be accountable for the proposition development and the articulation of user benefits for products and services, understanding the customer life-cycle requirements, technological developments and market evolution.
The successful candidate will be cleared to BPSS (or equivalent) as a minimum. You may even be required to undergo National Security Vetting (e.g. CTC, SC or NPPV). What you’ll be doing
Accountable for day-to-day product marketing development working with the BT/EE Marketing Communications and Product Management teams, the Home Office and partners to define, design and deliver product and service go-to-market content. Act as the primary interface for the Product Management Team for campaign planning and customer engagement deliverable roadmaps. Develop and deliver content to support ESN products, services and market development activities, including training materials, messaging guides, video scripts, digital content and process documentation as required. Accountable for management and maintenance of ESN go-to-market content for products and services in-life to deliver an outstanding customer experience. Deliver communications, go-to-market strategy and execution of ESN Products and Services. The skills you’ll need
Product Lifecycle User Experience Design Stakeholder Management Decision Making Growth Mindset What we would like to see on your CV
Proven understanding of developing, owning and delivering B2B customer lifecycle go-to-market propositions. Ability to operate in a complex multi-party ecosystem and in a matrix organisation. Ability to interpret contractual requirements and customer/market needs. Experience of managing complex external relationships in a technological or business environment. Technical understanding of a mobile network and solutions and ability to articulate the benefits and capabilities to various customer audiences. At BT, we entertain, educate, and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses, or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration, and inclusivity, that takes a genuine and proactive interest in your progress and development.
• Competitive pro rata salary • 10% on target annual bonus • BT Pension scheme, minimum 5% Employee contribution, BT contribution 10% • X4 Salary Life Assurance • 25 days annual leave (not including bank holidays), increasing with service • Huge range of flexible benefits including cycle to work, healthcare, season ticket loan • World-class training and development opportunities • Option to join BT Shares Saving schemes • Discounted broadband, mobile and TV package • Access to 100’s of retail discounts including the BT shop Flexible Working This role offers a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive. As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact on society. Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.
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The Emergency Services Network (ESN) is a huge strategic priority for BT and our commitment to do the best for our customer and our country. ESN will be one of the most advanced Emergency Services Networks in the world. BT is proud to be the official supplier providing mission critical and trusted communications for Britain’s Emergency Services. The ESN will replace the existing Airwave network and build upon EE’s existing 4G network to provide essential new voice, data services, and critical communications services to 300,000 members of frontline emergency service users.
The ESN Product Marketing Manager is focused on go-to-market campaign content for specific ESN Products and Services underpinning the commercial requirements of the programme. This role is responsible for ensuring that the proposition content for products and services in your portfolio are fit-for-customer and senior stakeholder requirements. You will be accountable for the proposition development and the articulation of user benefits for products and services, understanding the customer life-cycle requirements, technological developments and market evolution.
The successful candidate will be cleared to BPSS (or equivalent) as a minimum. You may even be required to undergo National Security Vetting (e.g. CTC, SC or NPPV). What you’ll be doing
Accountable for day-to-day product marketing development working with the BT/EE Marketing Communications and Product Management teams, the Home Office and partners to define, design and deliver product and service go-to-market content. Act as the primary interface for the Product Management Team for campaign planning and customer engagement deliverable roadmaps. Develop and deliver content to support ESN products, services and market development activities, including training materials, messaging guides, video scripts, digital content and process documentation as required. Accountable for management and maintenance of ESN go-to-market content for products and services in-life to deliver an outstanding customer experience. Deliver communications, go-to-market strategy and execution of ESN Products and Services. The skills you’ll need
Product Lifecycle User Experience Design Stakeholder Management Decision Making Growth Mindset What we would like to see on your CV
Proven understanding of developing, owning and delivering B2B customer lifecycle go-to-market propositions. Ability to operate in a complex multi-party ecosystem and in a matrix organisation. Ability to interpret contractual requirements and customer/market needs. Experience of managing complex external relationships in a technological or business environment. Technical understanding of a mobile network and solutions and ability to articulate the benefits and capabilities to various customer audiences. At BT, we entertain, educate, and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses, or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration, and inclusivity, that takes a genuine and proactive interest in your progress and development.
• Competitive pro rata salary • 10% on target annual bonus • BT Pension scheme, minimum 5% Employee contribution, BT contribution 10% • X4 Salary Life Assurance • 25 days annual leave (not including bank holidays), increasing with service • Huge range of flexible benefits including cycle to work, healthcare, season ticket loan • World-class training and development opportunities • Option to join BT Shares Saving schemes • Discounted broadband, mobile and TV package • Access to 100’s of retail discounts including the BT shop Flexible Working This role offers a 3 together, 2 wherever working model. This means you are required to be at your contractual location 3 days a week with 2 flexible days per week. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive. As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact on society. Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.
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