Product Marketing Manager

Product Marketing Manager – London – On site WHO ARE WE? Are you looking to build an exciting and dynamic career at a company with prestigious blue-chip clients and international reach? Dye & Durham, a leading global provider of cloud–based software and technology solutions, is focused on an unwavering commitment to customer excellence and to the personal and professional growth of its employees. Dye & Durham provides critical information services and workflows used by clients all over the world to manage their process, information and regulatory requirements. The company offers rewarding opportunities for those with legal, tech, financial services and sales expertise. With clients that include major law firms, financial service institutions and government organizations in Canada, the United Kingdom, Ireland, South Africa and Australia, a fulfilling career awaits you at Dye & Durham. WHAT WILL YOU DO? This is an exciting time, with several product and solution launches planned in calendar 2024. Product Marketing is the ‘glue’ between our innovation led product lines, our front-line delivering Sales and Customer Service excellence and our Marketing Communications. We are passionate about customer-centricity and developing compelling propositions that drive engagement and usage. Operating across multiple regions, we are: Highly collaborative working closely with Product, Sales and Operations to deliver both great products along with ‘the why’ for our customers internally and externally. Passionate about solving our customers’ challenges, by understanding pains & gains and to demonstrate how we can enable their everyday jobs to be done in a better way. Always thinking about how tomorrow can be better than today, using critical thinking to drive future state innovation and growth. Always bringing a ‘can do’ attitude with inclusivity, honesty and a low ego, to work. Collaborating closely with Product Management, and with professionals across multiple departments, the Product Marketing Manager will be the champion of our products. The successful candidate will translate our product technology into market leading propositions and GTM campaigns that drive growth for our business and demonstrate value for our customers. You will have a wide and varied role which will flex your skills from planning through to execution – we’re looking for a well-rounded and hands-on Product Marketer, who can shape proposition and messaging, drive GTM programmes and can get tactical campaigns delivered on time. Key Responsibilities: Maintain a deep understanding of what our products do, who interacts with them and why. Capture market insights and drive understanding of customer persona needs into our product & proposition development and across the organisation. Translate product capability and enhancements into compelling proposition & messaging that solve for market and customer needs. Produce clear and compelling marketing and communications plans that deliver commercial impact and product launch goals. Develop and manage GTM execution excellence across key programmes and campaigns ensuring a coordinated delivery with key stakeholder functions including launch success criteria and metrics. Develop Sales and Partner enabling tools & materials to drive lead gen and pipeline realisation. Coordinate external resources (e.g. creative resources) to produce compelling marketing materials on time and on brand. Drive product marketing best practices that can be scaled across the portfolio and geographies. WHAT DO YOU NEED TO BE CONSIDERED? You’ll be comfortable with ambiguity, be a champion of the product marketing ‘craft’ whilst able to match our drive and ambition to succeed. Demonstrable expertise leading a wide range of Product Marketing plans, product launches and continuous GTM campaigns for B2B SaaS. Able to adapt to changing priorities whilst still maintaining ‘what good looks like’. Excellent customer-centric approach, with experience of using customer research and data to drive new strategies or campaigns. Strong oral and written communication. Analytical and data-driven in key decision making. Ability to collaborate with a wide range of peers and stakeholders from senior leaders to Product Managers and Sales teams, adopting a ‘can-do’ attitude to deliver our strategy effectively and collaboratively. Confident to promote and advocate for Product Marketing throughout the organisation. A CIM diploma/qualification and / or Product Marketing certification would be advantageous. WHY WORK FOR US? At Dye & Durham we strive to be visionaries! As a leader in our field, we ensure our employees are ready for the next challenge in their journey with us by offering internal and external training opportunities. We offer competitive salaries and a whole host of benefits including healthcare, pension, company discounts, wellness programs, and paid days off to move house or volunteer for your favourite charity. WHAT NEXT? Hit apply and your application will be reviewed by our talent acquisition team who will contact you directly. Please note that this position is subject to reference and background checks. Dye & Durham is an equal opportunity employer. We provide opportunities without regard to race, colour, religion, sexual orientations, gender identity, national origin, marital or family status, disability status or other applicable legally protected characteristics.

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