At FT Professional, we proudly serve over 800,000 professionals and students across nearly 8,000 corporate, government, and academic organisations in more than 120 countries. Our growth has been fuelled by providing access to the FT’s world-class journalism via FT.com and the FT app, as well as offering journalism as data. We also cultivate important partnerships with media platforms and syndication agreements with other publishers. Looking ahead, the next chapter of our success will focus on expanding our core business while accelerating growth through new products and services. Our strategy is to empower customers to make confident decisions, drive innovation, and improve organisational performance through actionable insights, collaborative tools, and professional development. The Role
As a
Product Marketing Manager
at
FT Professional , you’ll report directly to the Global Head of Product Marketing. This critical role is pivotal in driving product adoption and overall success, ensuring FT Professional products resonate with target audiences and drive measurable growth. Your work will combine market insight, customer focus, and collaborative teamwork to execute impactful go-to-market strategies. Key Responsibilities
Market Research & Analysis : Conduct market research to identify trends, customer needs, and competitive positioning. Use insights to inform product development and marketing strategies. Go-to-Market Strategy : Develop and execute comprehensive go-to-market strategies for new and existing products, including pricing, positioning, and promotional tactics. Customer Engagement : Collaborate with customer-facing teams to understand feedback, refine messaging, and enhance the customer experience. Cross-Functional Collaboration : Partner with product, sales, and editorial teams to ensure alignment and maximise product adoption. Content Development : Oversee the creation of marketing materials such as product collateral, sales tools, and digital content. Required Skills and Experience
Communication : Exceptional verbal and written communication skills, with the ability to craft compelling narratives for diverse audiences. Analytical Thinking : Strong analytical skills to interpret market data, customer feedback, and performance metrics. Creativity : A creative mindset with a proven ability to develop innovative marketing strategies. Collaboration : Demonstrated success in working within cross-functional teams and building strong relationships across an organisation. Customer-Centricity : A customer-first mindset, always prioritising their needs in decision-making. Agility : Ability to adapt to changing circumstances and pivot strategies as needed. Ownership : A proactive attitude, taking full responsibility for driving projects to completion with minimal supervision. Market Insight : In-depth understanding of the financial news market, customer needs, and competitive landscape. Value Proposition Development : Proven ability to create compelling value propositions tailored to target audiences. Go-to-Market Execution : Experience in successfully launching and scaling products with measurable impact. What’s in it for You? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help. Apply for this job #J-18808-Ljbffr