Are you an experienced, proactive, and curious marketer with a flair for understanding data and a natural desire to make the complex simple? Would you like to make your mark as part of a dynamic and vibrant Product Marketing team?
Equifax is a trusted global leader in data, analytics, and technology. Our purpose is to help people live their financial best. As Product Marketing Manager, you will play a pivotal role leading the design and delivery of campaigns as well as helping to shape the core value propositions. You will own the full funnel and pipeline when it comes to driving engagement from product and feature development to product and feature promotion as clients sign on. This key role will work with a team of product marketing managers and other key stakeholders to execute the marketing strategy which helps meet our client needs and in turn support our business growth.
You will be competent at managing multiple tasks and deadlines, with excellent problem-solving skills. You will have the ability to effectively interact with colleagues at all levels to maximize the marketing strategy and ensure awareness across the business.
What you’ll do
Own and deliver the Product Go to Market strategy, delivery, and results including roadmap and dashboard related to prospect and client engagement for all new and legacy products.
Engage closely with the Product Managers & sales to align on priorities and key messaging recognizing the sectors in which we operate and the product features/capabilities we provide.
Develop and execute the full marketing strategy and plan for our products and solutions; Develop campaign plans, which include advertising, promotion, events, roundtables, stakeholder engagement, sales collateral, and internet/digital marketing.
Collaborate with other teams/agencies to help define and deliver effective prospect and customer marketing initiatives.
Work with the global web center of excellence team to optimize and manage website changes. Ensure that UK content aligns with the brand strategy and meets accessibility standards.
Analyze past campaign metrics to optimize future results campaigns to support the business in meeting ambitious growth targets.
What experience you need
A proactive and driven B2B product marketing professional who can build, manage, and direct a full channel marketing strategy.
Implemented effective go-to-market strategies for new products (plus refreshed perspectives on existing products). Data-driven marketing campaign delivery and knowledge of traditional and digital channels, journeys, and funnel optimization.
Analytical skills, with the ability to deliver and report on multiple projects in various stages of the campaign lifecycle.
Data-first thinker who uses a fact-based approach to present data that delivers business, customer, and campaign insights.
Have planned and implemented long-term campaigns with outcomes linking to wider business requirements.
Operates independently and has new perspectives on existing solutions to solve complex problems.
Ability to create strong networks and work cross-functionally to build trust and enable smooth execution of marketing activity for the business.
What would set you apart
Experience in a FCA regulated environment.
Experience of marketing fraud products.
A high standard of influencing skills with senior business colleagues.
Strong understanding of digital channels, segmentation, and marketing strategies.
Experienced in using G Suite, Oracle Eloqua, Salesforce Sales Cloud, Pardot or Marketing Cloud, Google Analytics 360.
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Own and deliver the Product Go to Market strategy, delivery, and results including roadmap and dashboard related to prospect and client engagement for all new and legacy products.
Engage closely with the Product Managers & sales to align on priorities and key messaging recognizing the sectors in which we operate and the product features/capabilities we provide.
Develop and execute the full marketing strategy and plan for our products and solutions; Develop campaign plans, which include advertising, promotion, events, roundtables, stakeholder engagement, sales collateral, and internet/digital marketing.
Collaborate with other teams/agencies to help define and deliver effective prospect and customer marketing initiatives.
Work with the global web center of excellence team to optimize and manage website changes. Ensure that UK content aligns with the brand strategy and meets accessibility standards.
Analyze past campaign metrics to optimize future results campaigns to support the business in meeting ambitious growth targets.
What experience you need
A proactive and driven B2B product marketing professional who can build, manage, and direct a full channel marketing strategy.
Implemented effective go-to-market strategies for new products (plus refreshed perspectives on existing products). Data-driven marketing campaign delivery and knowledge of traditional and digital channels, journeys, and funnel optimization.
Analytical skills, with the ability to deliver and report on multiple projects in various stages of the campaign lifecycle.
Data-first thinker who uses a fact-based approach to present data that delivers business, customer, and campaign insights.
Have planned and implemented long-term campaigns with outcomes linking to wider business requirements.
Operates independently and has new perspectives on existing solutions to solve complex problems.
Ability to create strong networks and work cross-functionally to build trust and enable smooth execution of marketing activity for the business.
What would set you apart
Experience in a FCA regulated environment.
Experience of marketing fraud products.
A high standard of influencing skills with senior business colleagues.
Strong understanding of digital channels, segmentation, and marketing strategies.
Experienced in using G Suite, Oracle Eloqua, Salesforce Sales Cloud, Pardot or Marketing Cloud, Google Analytics 360.
#J-18808-Ljbffr
