Product Marketing Manager

About us: JATO Dynamics is a global company and the leading provider of automotive market intelligence. With an insight into over 50 overseas markets, we deliver the world's most complete, accurate and up-to-date automotive data and insights, creating significant competitive advantage to our customers. Role Overview: We are thrilled to introduce a new role for an experienced Product Marketing Manager to join our Marketing team. This position offers the chance to oversee the end-to-end production of product and competitive content. As a Product Marketing Manager, you play a vital role in the GTM process including the delivery of customer propositions based on comprehensive market research and discovery that add clear, differentiated value for both our customers and our business, helping us achieve our goals for profitable growth and market success. Key Responsibilities: Responsible for all product marketing activities within the vertical to ensure the prioritization and success of the vertical product portfolio. Conduct relevant research including market research, competitive analysis, and customer feedback to understand industry trends, customer needs, and competitor offerings. Develop differentiated product positioning and messaging to be used across our internal and external business assets to support our product roadmap for 2025 and beyond. Build a product marketing framework including ways of working and processes in which personas, positioning, and messaging across all products can be established and built out over time. Design, build, and execute the end-to-end GTM strategy and plan in partnership with Product Managers, Campaign Managers, Heads of Sales, and Customer Success. Provide relevant content and insights to the vertical marketing manager to support the marketing content calendar including the creation of press releases, whitepapers, articles, webinars, podcasts, and videos. Assess competitor activity within the research to help define positioning and value proposition. Work with the Head of Sales Enablement to ensure all messaging and content align with the needs of the Commercial team. Support product launches and ongoing product promotion in collaboration with Heads of Vertical and the GTM team (Marketing). Report back to Heads of Vertical, Marketing, and Sales Leadership on performance including campaign engagement, audience growth, pipeline generation, closed won sales, and revenue. Key Requirements: 8+ years in senior product marketing roles within a SaaS and/or Data and Research organization. Automotive retail experience is a plus. Demonstrated multiple successful launches of complex products and solutions. Highly skilled in proposition creation and management. Ability to demonstrate a comprehensive understanding of product lifecycle and product management. Excellent market research skills and the ability to gain insight into customers’ needs and experiences. Excellent analytical/problem-solving experience. Experience engaging with Senior Management. Excellent collaborative skills and ability to work with multiple teams and departments across the business. Good verbal and written communication skills. JATO Dynamics is a global business and our success is attributed to the diversity, skills, and experiences of our colleagues across the world. We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, sex, age, gender identity, sexual orientation, religion or belief, disability, marital status, or veteran status.

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