Program Manager
Program Manager focuses on driving rollout and adoption of new content capabilities, including content effectiveness frameworks and ai-enabled workflows.
What the role involves
- Driving rollout and adoption of new content capabilities, including content effectiveness frameworks and AI-enabled workflows.
- Translate capability designs into clear, actionable workflows and ways of working for partner teams.
- Ensure consistent usage across teams and markets, identifying and addressing adoption gaps.
- Leading change management planning and execution for new capability rollouts — including communication, training, and readiness assessment across impacted teams.
- Managing administration of third-party tools such as licensing, access rights and policy compliance.
- Partner campaign planning and creative teams in execution of lifecycle and full-funnel pilots to test and refine new capabilities.
Skills and requirements
- Experience in a program management or project management role.
- Experience delivering results for large, cross-functional initiatives/projects.
- Experience leading complex programs with significant change impact across organizational boundaries.
- Experience translating strategy into operational workflows and processes.
Candidate fit
- Helping build a full-funnel content marketing system that delivers measurable business outcomes, through efficient and effective creative solutions.
Additional role context
- We are a new team within EU Marketing & Prime, focused on Content Marketing and AI Enablement.
- We build and scale content across all marketing channels, lifecycle priorities, and funnel stages — using AI and automation to raise the bar on speed, quality, and impact.
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