Program Manager

Program Manager focuses on driving rollout and adoption of new content capabilities, including content effectiveness frameworks and ai-enabled workflows.

What the role involves

• Driving rollout and adoption of new content capabilities, including content effectiveness frameworks and AI-enabled workflows.
• Translate capability designs into clear, actionable workflows and ways of working for partner teams.
• Ensure consistent usage across teams and markets, identifying and addressing adoption gaps.
• Leading change management planning and execution for new capability rollouts — including communication, training, and readiness assessment across impacted teams.
• Managing administration of third-party tools such as licensing, access rights and policy compliance.
• Partner campaign planning and creative teams in execution of lifecycle and full-funnel pilots to test and refine new capabilities.

Skills and requirements

• Experience in a program management or project management role.
• Experience delivering results for large, cross-functional initiatives/projects.
• Experience leading complex programs with significant change impact across organizational boundaries.
• Experience translating strategy into operational workflows and processes.

Candidate fit

• Helping build a full-funnel content marketing system that delivers measurable business outcomes, through efficient and effective creative solutions.

Additional role context

• We are a new team within EU Marketing & Prime, focused on Content Marketing and AI Enablement.
• We build and scale content across all marketing channels, lifecycle priorities, and funnel stages — using AI and automation to raise the bar on speed, quality, and impact.