The AMCI Story
AMCI Europe is part of the AMCI Global organisation, based in Los Angeles, USA, where it started more than 30 years ago. To our knowledge, AMCI is the only specialist automotive experiential marketing, training and communications agency network in the world.
The letters AMCI originally stood for ‘Automotive Marketing Consultants Incorporated’. Essentially, that means that automobiles are at the core of everything AMCI does. Primarily, our business at first was dedicated to testing new vehicles to accredit advertising claims as to their competitive difference. AMCI was able to validate if a manufacturer claim was authentic or not, suggesting ideas of how to meet the claim if the product fell short or alternative attributes of the vehicle’s performance that would comprise alternative, validated claims. This has given AMCI a reputation for thoroughness and credibility as specialists in the automotive sector.
Since then, AMCI has diversified into consumer promotions, experiential marketing and events – primarily focusing on product launches and the power of creating marketing-based driving experiences that communicate the brand and/or product messages and provide participants with a positive and memorable experience that delivers warm, well-informed prospects to dealers and accelerates the purchase process.
AMCI also offers dealer communication and education, whether that is delivered at an Academy-type training facility, in-dealership or as part of a centralised brand experience.
Product, Customer, Retailer – are the three areas of specific focus within AMCI – the three pillars of the automotive sector.
AMCI is passionate about its product and what it can achieve for its clients and takes a long-term view of relationships in order
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