Public Relations Manager

Crowe is a leading national audit, tax, advisory and consulting firm with global reach and local expertise. We are an independent member of Crowe Global, one of the top 10 accounting networks in the world, with access to more than 40,000 people in over 140+ countries and across more than 800+ offices globally. Our vision is to be recognised as essential to the future success of our clients by helping them to answer tomorrow’s questions and make smart decisions that have lasting value through the highest quality audit, tax, advisory and consulting services. Crowe is where talented people can realise their potential, are successful and enjoy what they do by making a positive difference to our clients, communities and each other. At Crowe, our aim is to create a community where regardless of gender, identity, sexuality, race, ethnicity, education or background, everyone is valued, can flourish and achieve their full potential. Are you an experienced PR professional looking to progress your career with a recognised brand in the professional services market? We’re looking for an experienced, resourceful, self-motivated PR Manager with a keen eye for detail and a passion for media and writing to join our growing Communications team. Reporting to the Head of PR and Digital Content, this role will work across the whole firm to continue to grow Crowe’s recognition and reputation in our desired markets; positioning our partners as thought leaders, building our brand profile and relationships with Tier 1 trade publications, national press, as well as regional press, while actively developing PR plans for the firm’s strategic sectors. Candidates will have an excellent PR and communication background and strong stakeholder management skills to successfully deliver our strategic communications priorities in line with the firm’s wider strategy. Three days in the office is required and travel across all national offices from time to time as needed. Responsibilities PR/Media relations PR planning and development for external national and regional media relations activities and campaigns, in line with the firm’s PR and Content Strategy, as well as strategic marketing and business plans. Active management of media relations for the firm, including identifying and reacting to press issues and opportunities, building the profile of Crowe and specialist knowledge of partners, drafting and reviewing press releases, and coordination across national and regional audiences. Attending and chairing national and regional PR briefings with internal stakeholders, advising on best practice and demonstrating knowledge of target press publications and broadcast media that target desired audiences in specific markets. Maintain press clippings and the media database. Monitor and report on the impact of PR campaigns and firm coverage. Day-to-day point of contact with external PR agencies, leading touch base meetings and generating ideas for comment and by-lined articles as well as maintaining positive and effective working relationships. Create effective relationships with journalists (Tier 1, Trade and Regional) Application of emerging trends to communications and PR content plans to help support marketing plan objectives, adding value to stakeholders. Monitor and apply PR protocol and policy in line with the BD and Marketing department’s priorities. Coordinate media training for partners and identify training needs to deliver high quality spokespeople. Manage the press centre on crowe.co.uk Editorial/Copywriting Proofreading, editing and drafting external and internal copy to a high standard (e.g. press releases, press commentary, newsletters, reports, awards, insights). Reformatting press releases in a web-friendly format for crowe.co.uk in line with digital communication and SEO principles, in a timely manner. Keep up to date with the latest news and trending topics, advising on and drafting topical content for use internally and externally. Championing and adhering to the firm’s writing style guide/tone of voice in all written content. Project management and reporting Monthly and quarterly performance reports to be presented to the Head of PR and Digital Content. Logging and monitoring opportunities vs coverage. Managing the press and communications inbox for opportunities and responding to all enquiries within service level agreement timeframes. Skills Excellent track record in communications, media planning and execution. Ability to work proactively and reactively. A strong team player with effective partnering skills. Highly organised with efficient time management and ability to work to strict deadlines. Excellent communicator at all levels, both verbally and in writing. Ability to lead meetings with stakeholders and peers effectively with clear outputs that in turn are delivered accurately and to deadline. Highly developed interpersonal skills to add value when feeding back to senior stakeholders. Able to accurately obtain and convert technical content into compelling copy. Works well in a team and on their own, with the ability to manage and prioritise own workload. Excellent accuracy and attention to detail. Strong reporting, analytical and presentation skills. Strong knowledge and application of the full Microsoft office suite. Compelling approach when liaising with stakeholders internally, journalists and agencies. Qualifications Degree level education in communications or Public Relations. Previous professional services experience (desirable). Why choose Crowe? At Crowe we understand that it is often the culture and values of a firm that are most important when looking for a new workplace. Whether you’re working in statutory audit, corporate tax or you’re a marketing or HR specialist, we place our people at the centre of everything that we do; promoting a collaborative, inclusive and friendly culture while remaining passionate about supporting and developing our people as they build their careers. We listen to our people and adapt to their changing needs alongside the needs of our growing business. We invest in our people to help them be the best they can be. We value new ideas and innovation, and welcome people who are committed to making a difference by delivering excellent services to our people, clients and communities. At Crowe, you will find the specialist knowledge, the resources and the commitment to help you build a satisfying and rewarding career, with continued learning and development, highly competitive salaries and flexible benefits. We want to create the best environment for our people to grow and thrive and recognise the importance of offering a flexible approach to our working environment, which we would be happy to discuss with you further. Crowe is committed to equal opportunity and diversity in recruitment and employment. We value the differences that a diverse workforce brings to our organisation, driving effectiveness in our teams and providing our clients with a quality service. Entry and progression within the firm is determined solely by the application of objective criteria, personal performance and merit which is supported by a clearly defined career pathway.

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