Regional Marketing Manager – Open Books (Maternity Cover Vacancy)
Full-time Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. This is an exciting opportunity for a talented individual to join the EMENA regional planning team covering maternity leave as Regional Marketing Manager for Open Books. The Regional Marketing Manager will support the growth of the marketing programme with a clear focus on achieving key performance metrics which look to increase revenue, market share, grow our open books submission and institutional deal pipeline, establishing T&F as the leader in Open Books publishing. This role assumes strategic responsibility for ensuring marketing campaign briefs are developed to support our global Open Books programme with a focus on Library and Author customer engagement. We are looking for a motivated, commercially focused individual who will develop the go-to-market strategies which underpin the formal regional strategic plan, working alongside the Senior Marketing Manager and Regional Marketing Director. You will be responsible for building out campaigns, setting measurable goals as well tracking, monitoring and reporting on ROI as key successes in this role. A deep understanding of the EMENA market/region and Open Books programme will enable you to develop multi-channel marketing campaigns driven and informed by performance data to make decisions. What you’ll be doing Define and implement specific marketing plans with a focus on EMENA as well as our core global messaging to our Library and Author customers. Develop marketing campaigns that align to commercial growth/retention, revenue and inspection copies targets Work with marketers in regions outside of EMENA to deliver on specific regional Open Books initiatives Track, monitor, and measure success using OKRs. Collaborate internally with other functions within the global Marketing, Commercial, Editorial, and Marketing Insights teams. Promote regional work using case studies and practical examples of success and where learnings will be used to improve and enhance regional efforts. Manage regional budget, ensuring investment is placed in high value/return areas. Work with specialist teams to ensure content localisation and adaptation based on customer needs, setting high standards for planning and deliverables. Make informed recommendations using data, and take advantage of opportunities in region, being flexible and adaptable which return on investment. Accountable for managing own learning, taking responsibility to identify and develop skills gaps. Behaviours Ability to gather information and data to analyse to ensure a well-executed regional marketing strategy is in place. Excellent communication skills and ability to inspire others towards a common vision or goal. Results-oriented, and independent marketer who can think outside the box, using their own initiative to achieve a set of results. Demonstrated ability to drive a well-executed integrated marketing programme. Flexible and adaptable with the ability to successfully influence and work in a matrix-environment. Strong interpersonal, organisational and presentation skills. An exceptional team player. Location:
This role is offered on a truly balanced working model with the successful candidate being able to commute when required to our Milton Park, Abingdon-on-Thames office hub, with the remaining time working from home. Closing Date:
Applications will close on 19th January 2025
- but please note that applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising, so we encourage you to apply at the earliest opportunity. What we offer in return : A salary of £52,209pa + 10% bonus An excellent work/life balance with a fantastic, flexible working culture 25 days annual leave per year plus a day off for your birthday 3 additional discretionary days off during the holiday season at the end of the year 4 paid volunteering days each year Company funded single cover private medical insurance Employee assistance programme – offering 24/7 well-being support Share Match – Plan that matches every share purchased with two free shares. Life assurance, plus optical and medical care Being Yourself at Taylor & Francis If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. To find out more about our business and the great career opportunities please go to our Careers Site:
http://www.taylorandfrancisgroup.com/careers Taylor & Francis Group an Informa Business
#J-18808-Ljbffr
Full-time Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. This is an exciting opportunity for a talented individual to join the EMENA regional planning team covering maternity leave as Regional Marketing Manager for Open Books. The Regional Marketing Manager will support the growth of the marketing programme with a clear focus on achieving key performance metrics which look to increase revenue, market share, grow our open books submission and institutional deal pipeline, establishing T&F as the leader in Open Books publishing. This role assumes strategic responsibility for ensuring marketing campaign briefs are developed to support our global Open Books programme with a focus on Library and Author customer engagement. We are looking for a motivated, commercially focused individual who will develop the go-to-market strategies which underpin the formal regional strategic plan, working alongside the Senior Marketing Manager and Regional Marketing Director. You will be responsible for building out campaigns, setting measurable goals as well tracking, monitoring and reporting on ROI as key successes in this role. A deep understanding of the EMENA market/region and Open Books programme will enable you to develop multi-channel marketing campaigns driven and informed by performance data to make decisions. What you’ll be doing Define and implement specific marketing plans with a focus on EMENA as well as our core global messaging to our Library and Author customers. Develop marketing campaigns that align to commercial growth/retention, revenue and inspection copies targets Work with marketers in regions outside of EMENA to deliver on specific regional Open Books initiatives Track, monitor, and measure success using OKRs. Collaborate internally with other functions within the global Marketing, Commercial, Editorial, and Marketing Insights teams. Promote regional work using case studies and practical examples of success and where learnings will be used to improve and enhance regional efforts. Manage regional budget, ensuring investment is placed in high value/return areas. Work with specialist teams to ensure content localisation and adaptation based on customer needs, setting high standards for planning and deliverables. Make informed recommendations using data, and take advantage of opportunities in region, being flexible and adaptable which return on investment. Accountable for managing own learning, taking responsibility to identify and develop skills gaps. Behaviours Ability to gather information and data to analyse to ensure a well-executed regional marketing strategy is in place. Excellent communication skills and ability to inspire others towards a common vision or goal. Results-oriented, and independent marketer who can think outside the box, using their own initiative to achieve a set of results. Demonstrated ability to drive a well-executed integrated marketing programme. Flexible and adaptable with the ability to successfully influence and work in a matrix-environment. Strong interpersonal, organisational and presentation skills. An exceptional team player. Location:
This role is offered on a truly balanced working model with the successful candidate being able to commute when required to our Milton Park, Abingdon-on-Thames office hub, with the remaining time working from home. Closing Date:
Applications will close on 19th January 2025
- but please note that applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising, so we encourage you to apply at the earliest opportunity. What we offer in return : A salary of £52,209pa + 10% bonus An excellent work/life balance with a fantastic, flexible working culture 25 days annual leave per year plus a day off for your birthday 3 additional discretionary days off during the holiday season at the end of the year 4 paid volunteering days each year Company funded single cover private medical insurance Employee assistance programme – offering 24/7 well-being support Share Match – Plan that matches every share purchased with two free shares. Life assurance, plus optical and medical care Being Yourself at Taylor & Francis If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. To find out more about our business and the great career opportunities please go to our Careers Site:
http://www.taylorandfrancisgroup.com/careers Taylor & Francis Group an Informa Business
#J-18808-Ljbffr
