You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.
At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
Job Description
What We Want You To Do
MARKETING STRATEGY AND EXECUTION:
Point person for Aviation Marketing 360 activations Own all aspects of developing a data-driven marketing strategy and execution within Travel, and liaise with external agencies to create bespoke Aviation marketing integrations / activations Work closely with the merchandising team to deliver in-store solutions that achieve aligned objectives Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment Ensure our investments and execution contribute to delivering at or better than targeted sell thru results & aligns to our overall strategic objectives. Drive integration across all necessary touchpoints internally to ensure marketing plans are both aligned to the top-level strategy and integrated with other marketing functions to ensure best possible outcomes. Ensure a shopper first focus and champion the category through thought leadership within commercial plans and processes. Accountable for marketing budget spend, maintaining and delivering performance metrics on investments. Partner with Global Omnichannel team and agency to inform and develop best in class content and experiences across airports and for pilots. Work with the partnerships team to drive co-marketing opportunities executed in market. RESELLER TEAM PARTNERSHIP
Own relationship with marketing at reseller and the marketing/sales relationship internally. Responsible for building and maintaining a strong partnership internally and externally which drives mutually beneficial results. Responsible for representing Marketing’s interest during annual negotiations and planning cycles. OTHER REQUIREMENTS
Maintain a sense of urgency and goal orientation, Bias for Action and Accountability Well organized and good command in project management Able to work well individually, without much supervision as well as can collaborate well in a team Drive a solid and structured communication plan with our resellers, sharing details to excite and drive engagement. Utilize past performance, consumer insights and competitive intelligence to ensure strategies deliver maximum return on marketing investment. What Drives You
We believe you are motivated by the need to identify problems and then solve them. You are inspired by collaborating across functions and channels to realize enormous potential. You drive change and innovation by creating in partnership with others and influence by listening to understand. You drive decisions through data and evidence and by considering inputs from other functional experts. You see the value and need in multiple approaches to solve a problem, and you recognize that part of the challenge is finding a balance between vision and pragmatism. You are dissatisfied with the status quo and comfortable taking calculated risks, failing fast, and learning quickly. YOU HAVE DONE IT BEFORE
You have 5-8 years of experience in trade/reseller marketing/digital marketing roles. You have proven results in marketing strategy development and execution. You have experience working with resellers and reseller media networks. You have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey. You have experience with accountability for sales and marketing targets. You have experience working with cross-functional teams and alongside a sales organization. You have a bachelor’s degree in marketing and/or business management or similar. Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process. If you believe you need a reasonable accommodation, please send a note to
wellbeing@bose.com
#J-18808-Ljbffr
What We Want You To Do
MARKETING STRATEGY AND EXECUTION:
Point person for Aviation Marketing 360 activations Own all aspects of developing a data-driven marketing strategy and execution within Travel, and liaise with external agencies to create bespoke Aviation marketing integrations / activations Work closely with the merchandising team to deliver in-store solutions that achieve aligned objectives Work closely with display team and marketing team on trade creative asset development to ensure successful campaign deployment Ensure our investments and execution contribute to delivering at or better than targeted sell thru results & aligns to our overall strategic objectives. Drive integration across all necessary touchpoints internally to ensure marketing plans are both aligned to the top-level strategy and integrated with other marketing functions to ensure best possible outcomes. Ensure a shopper first focus and champion the category through thought leadership within commercial plans and processes. Accountable for marketing budget spend, maintaining and delivering performance metrics on investments. Partner with Global Omnichannel team and agency to inform and develop best in class content and experiences across airports and for pilots. Work with the partnerships team to drive co-marketing opportunities executed in market. RESELLER TEAM PARTNERSHIP
Own relationship with marketing at reseller and the marketing/sales relationship internally. Responsible for building and maintaining a strong partnership internally and externally which drives mutually beneficial results. Responsible for representing Marketing’s interest during annual negotiations and planning cycles. OTHER REQUIREMENTS
Maintain a sense of urgency and goal orientation, Bias for Action and Accountability Well organized and good command in project management Able to work well individually, without much supervision as well as can collaborate well in a team Drive a solid and structured communication plan with our resellers, sharing details to excite and drive engagement. Utilize past performance, consumer insights and competitive intelligence to ensure strategies deliver maximum return on marketing investment. What Drives You
We believe you are motivated by the need to identify problems and then solve them. You are inspired by collaborating across functions and channels to realize enormous potential. You drive change and innovation by creating in partnership with others and influence by listening to understand. You drive decisions through data and evidence and by considering inputs from other functional experts. You see the value and need in multiple approaches to solve a problem, and you recognize that part of the challenge is finding a balance between vision and pragmatism. You are dissatisfied with the status quo and comfortable taking calculated risks, failing fast, and learning quickly. YOU HAVE DONE IT BEFORE
You have 5-8 years of experience in trade/reseller marketing/digital marketing roles. You have proven results in marketing strategy development and execution. You have experience working with resellers and reseller media networks. You have a shopper first mindset and proven ability to optimize across all touchpoints in the consumer journey. You have experience with accountability for sales and marketing targets. You have experience working with cross-functional teams and alongside a sales organization. You have a bachelor’s degree in marketing and/or business management or similar. Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process. If you believe you need a reasonable accommodation, please send a note to
wellbeing@bose.com
#J-18808-Ljbffr
