Define brand marketing strategy and content creation, mapping it with quarterly goals; Lead and oversee the day-to-day execution of marketing programs, strategies and multi-channel digital marketing execution; Drive out deliverables from the team and extended marketing team; Collaborate with other brands and projects; Be an expert by researching industry trends; Conduct competitive analysis to understand industry trends, curate competitive intel, and develop and share key insights; Develop presentations and training materials to corporate development and brand presentations; Provide direct PR oversight and direction internally and with agencies; Partner with external vendors and creative agencies to develop ad assets, landing pages, email copy, etc. for content syndication and demand gen programs; Create compelling content for social and community forums. Requirements
Creativity off the charts; Experience in being a one-man army in a startup; Previous experience in an NFT project or a web3 project with massive focus on community building; 3+ years of Director-level marketing experience; Strong analytical skills and business acumen; Experience leading marketing growth strategies and growth-hacking; Demonstrates a strong understanding of social media, social media platforms, search, digital marketing and metrics; Experience analyzing and optimizing marketing programs and growth initiatives; (Big Plus) Established connections in the web3 space.
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