Research and Insights Manager
Cantello Tayler Recruitment are currently recruiting for a Research and Insights Manager to join our client based in Putney.
The Research and Insights Manager will advise the UK teams and develop consumer insights to support delivery and execution of brand strategies in line with future market trends. The role will be responsible for the implementation of new global consumer programs and act as a contact for market and HQ stakeholders. The role will be vital in analysing insights from research programs and driving follow-up actions across the market. Furthermore, the role will work with the Research and Insights team to help development of qualitative and quantitative research strategies.
The successful Research and Insights Manager will be responsible for:
Conducting and delivering research focused on consumer behaviour and the external trading environment, in order to deliver key insights to wider teams. Responsible for building and aligning research principles with brand teams and other functions such as Sales to ensure the latest understanding of key threats and opportunities. This includes the creation and planning of a research calendar that meets the businesses mid to long term priorities. Liaising with HQ to ensure the latest standards and best practices are adopted.
Acting as a key contact for research programs such as Lead-metrix, consumer tracker, etc., ensuring key insights are analysed and coordinated throughout the marketing teams. Creating reporting and interactive insights, built with end users in mind, enabling rapid identification of emerging trends and recommendations as to next steps.
Ensuring that the company remains at the cutting edge of best practice by evaluating use of data and technology platforms, regularly trialling new methods and reviewing current ways of working to improve efficiencies and return on investment (ROI).
Developing and delivering key performance reports and trackers to provide the Senior Management team with appropriate KPI metrics, presenting Retail and Trade Sector overviews combined with relevant ad-hoc insights at Sales Team meetings and where appropriate directly to Key Accounts to aid informed decision making on Category and Brands.
Supporting the Research and Insights Team Manager and working in an agile manner to perform duties such as reporting, creation of Power BI dashboards, account reviews and ad hoc projects at the request of your manager.
The Research and Insights Manager will have:
Minimum 3 years' experience of managing consumer and trade research within a similar organisation in a similar role. Project management experience preferred.
Strong communication skills, analysis and problem-solving abilities, trade research experience, and business insight.
Fluency in spoken and written English.
University degree preferred; MBA is advantageous.
Previous FMCG or Manufacturing experience.
Experience of using SAP is advantageous.
If this Research and Insights Manager role is of interest to you, please click apply or contact Charlotte Harding in our Egham office.
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