Research and Insights Manager
Cantello Tayler Recruitment are currently recruiting for a Research and Insights Manager to join our client based in Putney.
The Research and Insights Manager will advise the UK teams and develop consumer insights to support delivery and execution of brand strategies in line with future market trends. The role will be responsible for the implementation of new global consumer programs and act as a contact for market and HQ stakeholders. The role will be vital in analysing insights from research programs and driving follow-up actions across the market. Furthermore, the role will work with the Research and Insights team to help develop qualitative and quantitative research strategies.
Responsibilities:
Conduct and deliver research focused on consumer behaviour and the external trading environment, in order to deliver key insights to wider teams.
Build and align research principles with brand teams and other functions such as Sales to ensure the latest understanding of key threats and opportunities.
Create and plan a research calendar that meets the business's mid to long-term priorities.
Liaise with HQ to ensure the latest standards and best practices are adopted.
Act as a key contact for research programs such as Lead-metrix and consumer tracker, ensuring key insights are analysed and coordinated throughout the marketing teams.
Create reporting and interactive insights, built with end users in mind, enabling rapid identification of emerging trends and recommendations.
Evaluate the use of data and technology platforms, regularly trial new methods, and review current ways of working to improve efficiencies and ROI.
Develop and deliver key performance reports and trackers to provide the Senior Management team with appropriate KPI metrics, presenting Retail and Trade Sector overviews combined with relevant ad-hoc insights.
Support the Research and Insights Team Manager and perform duties such as reporting, creation of Power BI dashboards, account reviews, and ad hoc projects.
Minimum Requirements:
Minimum 3 years' experience of managing consumer and trade research within a similar organisation.
Project management experience preferred.
Strong communication skills, analysis & problem-solving abilities, and trade research expertise.
Fluent in spoken and written English.
University degree preferred; MBA is advantageous.
Previous FMCG or Manufacturing experience.
Experience of using SAP is advantageous.
If this Research and Insights Manager role is of interest to you, please click apply or contact Charlotte Harding in our Egham office.
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