Research Manager – Media

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere. Our Insights colleagues are the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers and customers. By collecting substantial data from across the world, they blend human expertise with technology, making sure we can deliver innovative insights to brands everywhere. About the team: Our media effectiveness client service team are experts in understanding the changing media landscape. They help organizations optimize their media campaigns, identify target audiences, and measure the impact of their marketing efforts. With a focus on cutting-edge technologies, audience measurement, consumer targeting, and in-depth intelligence into paid, owned, and earned media. Their global coverage and local expertise enable clients to better understand media audiences and their relationships with brands to optimize investment. Why this job is important The Client Manager is responsible for servicing media clients through the development of quality of work, efficient delivery, and developing strong relationships. In this role, you will build your skills and expertise as a research partner to our clients in advising on strategy for digital media campaigns. You will have strong communication and organization skills, attention to detail, and an interest in what makes advertising great on digital media platforms. What you’ll be doing Execute advertising campaign effectiveness research studies for some of Kantar’s top media clients. Use various tools and partners to complete studies from start to finish. Day-to-day tasks may include leading kick-off calls, study setup, survey design, data analysis, report writing, and presentation of results. Handle project timelines and quality, collaborating with client teams and across departments. Lead meetings to scope and kick off new projects as well as to present data results to clients and their ad agencies. Develop actionable media and creative recommendations for future ad campaigns based on measurement results. Perform quality checks to ensure project accuracy and address issues proactively. Continuously seek to improve skills through training and team support. Build understanding of media capabilities and analytic methods. Exhibit critical thinking, seek process improvements, and foster a positive, inclusive environment. The skills & experience needed Degree or equivalent in market research/marketing or related social science and analytic disciplines. Market research experience preferred with exposure to quantitative methodologies. Experience in client-facing roles and a track record of success in client interactions. Basic understanding of advertising principles and practices. Strong process and time management skills; capable of prioritizing and delivering against multiple/challenging deadlines; prior project management experience preferred. Proficient in Microsoft Office and Google Suite tools, and ability to master other needed business tools (e.g., data management / cross-tab and other proprietary tools). Spoken languages: German, French, or Dutch as a bonus. Strong detail orientation and ability to manage multiple work streams and collaborate cross-functionally. Excellent communication skills (verbal and written) with ability to use logical reasoning and problem-solving. Natural curiosity, a can-do attitude, driven, and ability to take initiative. We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever-shifting world. And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers, and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

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