POSITION SUMMARY:
The Sales Manager will play an integral role in the major spectator events at Barber Motorsports Park. The Sales Manager will be responsible for generating sales for hospitality and branding packages, while growing upon the existing client relationships that the events hold. This position is a full-time salaried position that will report to the Event Director and operate in a professional office environment in Birmingham, Alabama.
PRIMARY RESPONSIBILITIES:
Grow and maintain a book of business through sales of hospitality and sponsorship packages
Achieve or exceed annual sales goal through new business, as well as renewal and upsell of existing partners
Provide the highest level of service through constant communication and follow through with prospects and current clients
Build and establish relationships with local community organizations such as chambers of commerce and tourism boards, as well as with local community leaders and influencers
Attend various community functions for lead generation
Circulate and manage administration of sales agreements
Enter all sales activity and agreements into the CRM
Provide Event Director weekly evaluation of progress against set annual goals; reporting may include call report, prospect list and other sales related information.
Support team during event week by interacting with existing partners and hosting new business prospects
Special projects or other duties as assigned
QUALIFICATIONS & EXPERIENCE:
Bachelor’s Degree in marketing, sports management, business, event management, communications or related field
Minimum of two (2) years of sales experience required. Prior experience in sports or entertainment is a plus.
Thorough sales knowledge which includes prospecting, pre-qualifying, questioning, presentation, overcoming objections, conveying value position, listening, negotiating, and closing sales
Proficiency with Microsoft Office Suite (Word, Excel, Outlook, etc.)
Experience in Salesforce, DigiDeck, and Canva is an advantage, but not required
Experience in medium-to-large scale event operations
Ability to multi-task in a fast-paced team environment
Self-motivated team player with the ability to work independently
Ability to meet stringent deadlines and work under pressure
Ability to be on your feet for extended periods of time
Ability to work long and strenuous hours (40 – 80+ hour work week(s) during events)
Knowledge/interest in sports is an advantage, but not required
LOCATION:
The Sales Manager position is a full-time salaried position that will report to the Sales Director and operate in an in-person professional office environment in Birmingham, Alabama.
SALARY & BENEFITS:
Salary will be commensurate with overall qualifications and experience. Eventive Sports a Troon Company benefits include Medical, Dental, Vision & Disability Insurance, 401(k) with match after one year of service, Paid Holidays and Paid Vacation.
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