leading the development of creative strategic brand plans based on consumer insights and market trends, setting brand objectives and targets, developing pricing strategy, and reviewing brand plans quarterly. Brand operations:
monitoring and controlling the brand performance and profitability, analysing market and brand data, managing the brand budget, and looking for opportunities to meet or exceed targets. New product development:
creating the vision for the growth of the brand range, developing and maintaining the innovation funnel, leading the development work with the technical team, organising and managing consumer research and market testing, and developing new packaging with design agencies. Brand communication and in market activation:
working with the marketing director/manager to develop powerful communications across all media channels, creating inspiring briefs for the creative and media agencies, managing the agencies on a day to day basis, working closely with sales and customer marketing to drive synergy and communicate effectively, identifying sales promotion opportunities, organising and managing consumer research and market testing of communications, and analysing the marketing activity and measures success. International liaison:
supporting the success of the brand in other markets by working closely with the international and GMG export teams, ensuring the integrity and consistency of the brand presentation, advising on in market generated marketing and promotional materials, and seeking and being open to learning from other markets. The successful candidate will be a graduate with a relevant degree, ideally from a marketing subject. You must have previous marketing experience managing OTC brands or Medical Devices, and strong experience in developing brand strategies and annual plans. Helping to create strong A&P programmes across ATL, BT and digital/social is a must. A successful individual must have entrepreneurial spirit and be able to take on responsibility, whilst challenging the status quo. It is key that this person has a strong commercial understanding of business issues/opportunities, balanced with a sound understanding of the healthcare environment. Management experience is desirable, but not essential. This role works an average 37 hours per week Monday-Friday. In return we offer a competitive package, including 24 days annual leave, a pension matched up to 9%, discretionary annual bonus, life assurance cover and membership of a health cash plan. This is a great opportunity to work with recognisable global brands and to see your work in the real world. Sounds interesting? Send us your CV and let’s talk!
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