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Job Description
Job Responsibilities
Social Strategy • Plan and develop a comprehensive annual social strategy and content calendar that aligns with SHEIN's brand and business objectives. • Stay ahead of the curve and monitor cultural and social trends to drive the creation and calendar of content. • Ensure brand consistency across all social media activity adhering to the brand's positioning, identity, and tone of voice. • Build out platform-first best practices across social channels and execute against them to increase followers and subscribers to social channels. Content Creation • Plan and create engaging social media content, including posts, captions, images, and videos, that aligns with SHEIN's brand voice and messaging. • Put a specific focus on creating content in line with current and long-term social media trends to increase reach and engagement. • Optimise content in-line with channel best practices to capture attention and increase engagement. • Collaborate with internal teams including brand, design, partnerships, and performance marketing to produce high-quality content. Creator and Influencer Management • Build and manage a roster of content creators and influencers who can act as ambassadors for the brand. • Source and recruit new talent and onboard them to the SHEIN team. • Lead on tactical creator and influencer briefs to support key campaigns and activations. • Monitor performance of creator content across social channels and optimise towards content quality, reach, and engagement. Community Management • Respond to comments, messages, and mentions in a timely and professional manner. • Foster a positive and engaging online community. • Identify and execute moments of magic in response to our online community. • Identify and address any negative feedback or issues. Analytics and Reporting • Track and analyse key social media metrics, such as reach, engagement, shareability, and content effectiveness (VTR's, View time, etc.). • Use data insights to optimise content performance and identify opportunities for improvement. Support overall marketing campaigns in the UK Job Requirements
Experience Required: • Bachelor's degree in Marketing, Communications, or a related field. • Experience working in the fashion, beauty, or retail industry. • Minimum of 5 years of experience in social media management or content creation or a similar role. • Proven track record of planning and creating successful social media content and campaigns. • Experience using social media analytics tools and reporting back on channel and content performance. • Track record of working with talent, influencers, and content creators. Key Skills & Interests: • Passion for social media content creation. • Strong understanding of social media platforms and trends (key focus on Instagram, TikTok, YouTube). • Excellent creative development and copywriting skills. • Strong project management and organisational abilities. • Knowledge of graphic design and video editing software (not design skills). • Excellent communication and interpersonal skills. • Interest in emerging trends in fashion. • Curiosity for doing things differently. About Us
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
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Social Strategy • Plan and develop a comprehensive annual social strategy and content calendar that aligns with SHEIN's brand and business objectives. • Stay ahead of the curve and monitor cultural and social trends to drive the creation and calendar of content. • Ensure brand consistency across all social media activity adhering to the brand's positioning, identity, and tone of voice. • Build out platform-first best practices across social channels and execute against them to increase followers and subscribers to social channels. Content Creation • Plan and create engaging social media content, including posts, captions, images, and videos, that aligns with SHEIN's brand voice and messaging. • Put a specific focus on creating content in line with current and long-term social media trends to increase reach and engagement. • Optimise content in-line with channel best practices to capture attention and increase engagement. • Collaborate with internal teams including brand, design, partnerships, and performance marketing to produce high-quality content. Creator and Influencer Management • Build and manage a roster of content creators and influencers who can act as ambassadors for the brand. • Source and recruit new talent and onboard them to the SHEIN team. • Lead on tactical creator and influencer briefs to support key campaigns and activations. • Monitor performance of creator content across social channels and optimise towards content quality, reach, and engagement. Community Management • Respond to comments, messages, and mentions in a timely and professional manner. • Foster a positive and engaging online community. • Identify and execute moments of magic in response to our online community. • Identify and address any negative feedback or issues. Analytics and Reporting • Track and analyse key social media metrics, such as reach, engagement, shareability, and content effectiveness (VTR's, View time, etc.). • Use data insights to optimise content performance and identify opportunities for improvement. Support overall marketing campaigns in the UK Job Requirements
Experience Required: • Bachelor's degree in Marketing, Communications, or a related field. • Experience working in the fashion, beauty, or retail industry. • Minimum of 5 years of experience in social media management or content creation or a similar role. • Proven track record of planning and creating successful social media content and campaigns. • Experience using social media analytics tools and reporting back on channel and content performance. • Track record of working with talent, influencers, and content creators. Key Skills & Interests: • Passion for social media content creation. • Strong understanding of social media platforms and trends (key focus on Instagram, TikTok, YouTube). • Excellent creative development and copywriting skills. • Strong project management and organisational abilities. • Knowledge of graphic design and video editing software (not design skills). • Excellent communication and interpersonal skills. • Interest in emerging trends in fashion. • Curiosity for doing things differently. About Us
SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
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