Department:
Marketing & Commercial Responsible to:
Head of Marketing & Insights Hours:
40 hours per week from 10am to 6pm, Monday to Friday although additional hours will be necessary in order to fulfil the requirements of the post Duration:
Full time, permanent position Location:
103 The Cut, London, SE1 8NB Salary:
£37,800 to £39,900, dependant on experience The Role The Senior Communications & Content Manager will report to the Head of Marketing & Insights, line manage the Communications & Content Manager, and work closely with the Communications & Content Assistant and the wider Marketing & Commercial team to ensure that The Old Vic’s social, e-comms, content and communications output are industry leading. They will work collaboratively with the Head of Marketing & Insights and campaign leads, using data and insights to inform campaign planning, content and editorial planning and paid social budgeting and implementation, with a key focus on maximising sales and supporting audience development objectives. Together with the Communications & Content Manager, and in collaboration with the Head of Marketing & Insights, they will act as brand guardian for The Old Vic, ensuring that the organisation’s tone of voice is reflected across all outward facing communications, and is of the highest standard for the audiences we’re communicating with. Supporting the Head of Marketing & Insights, they will support ongoing horizon scanning across social channels, responding sensitively and discreetly to crisis communications as required. Together with the Head of Marketing & Insights they will lead The Old Vic’s paid and organic social strategy, and act as lead liaison with Google and Meta Ads external contacts. They will also work collaboratively with other departments such as Production, Development and Education & Community in order to fully promote everything The Old Vic does. Purpose of the job
To ensure an integrated approach is applied across all communication output, enabling The Old Vic to effectively reach, engage and convert online audiences. To ensure The Old Vic is a digital leader across all its digital output, always staying ahead of evolving best practice across paid and organic social, content and e-comms. To ensure that The Old Vic has a vibrant, creative and engaging digital presence that acts as a gateway to the theatre and everything we do. To produce written, visual, audio and filmed content for the organisation, both in-house and in collaboration with freelance writers, designers, filmmakers, influencers, cast and creative teams. To act as the voice of The Old Vic across all digital channels, approaching copywriting with enthusiasm, precision and care. To be the expert for paid social activity, working closely with the campaign leads and third party contacts to continually review campaign execution and performance. To approach The Old Vic’s digital presence with energy, innovation and enthusiasm, acting as the voice of The Old Vic in order to elevate the organisation’s brand and find creative solutions to problems as they arise. To be committed to The Old Vic’s core objectives in all that you do, and to realise the artistic vision of the Artistic Director and creative teams across each production. To protect The Old Vic’s brand at all times. To line manage the Communications and Content Manager, supporting their professional development and offering social media leadership to the wider Marketing & Commercial team. To lead on social, editorial and content best practice to ensure The Old Vic is industry-leading on all digital output. To deputise for the Head of Marketing & Insights. Person Specification Essential
Excellent knowledge of social channel best practices and experience of delivering engaging social campaigns. Significant experience of working across paid social, including Meta ads. Experience of delivering e-comms campaigns for high profile announcements or marketing activity, such as on sales. Excellent verbal and written communication skills and attention to detail. The ability to manage a busy workload. An understanding of the challenges and opportunities for arts institutions in the contemporary landscape. An understanding of diversity within the cultural sector. Experience of delivering sales and audience development objectives. Excellent copywriting and editing skills. Prioritise in an environment with competing demands. Experience of creating a variety of content, including filmed and written. A working knowledge of Google Analytics.
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Marketing & Commercial Responsible to:
Head of Marketing & Insights Hours:
40 hours per week from 10am to 6pm, Monday to Friday although additional hours will be necessary in order to fulfil the requirements of the post Duration:
Full time, permanent position Location:
103 The Cut, London, SE1 8NB Salary:
£37,800 to £39,900, dependant on experience The Role The Senior Communications & Content Manager will report to the Head of Marketing & Insights, line manage the Communications & Content Manager, and work closely with the Communications & Content Assistant and the wider Marketing & Commercial team to ensure that The Old Vic’s social, e-comms, content and communications output are industry leading. They will work collaboratively with the Head of Marketing & Insights and campaign leads, using data and insights to inform campaign planning, content and editorial planning and paid social budgeting and implementation, with a key focus on maximising sales and supporting audience development objectives. Together with the Communications & Content Manager, and in collaboration with the Head of Marketing & Insights, they will act as brand guardian for The Old Vic, ensuring that the organisation’s tone of voice is reflected across all outward facing communications, and is of the highest standard for the audiences we’re communicating with. Supporting the Head of Marketing & Insights, they will support ongoing horizon scanning across social channels, responding sensitively and discreetly to crisis communications as required. Together with the Head of Marketing & Insights they will lead The Old Vic’s paid and organic social strategy, and act as lead liaison with Google and Meta Ads external contacts. They will also work collaboratively with other departments such as Production, Development and Education & Community in order to fully promote everything The Old Vic does. Purpose of the job
To ensure an integrated approach is applied across all communication output, enabling The Old Vic to effectively reach, engage and convert online audiences. To ensure The Old Vic is a digital leader across all its digital output, always staying ahead of evolving best practice across paid and organic social, content and e-comms. To ensure that The Old Vic has a vibrant, creative and engaging digital presence that acts as a gateway to the theatre and everything we do. To produce written, visual, audio and filmed content for the organisation, both in-house and in collaboration with freelance writers, designers, filmmakers, influencers, cast and creative teams. To act as the voice of The Old Vic across all digital channels, approaching copywriting with enthusiasm, precision and care. To be the expert for paid social activity, working closely with the campaign leads and third party contacts to continually review campaign execution and performance. To approach The Old Vic’s digital presence with energy, innovation and enthusiasm, acting as the voice of The Old Vic in order to elevate the organisation’s brand and find creative solutions to problems as they arise. To be committed to The Old Vic’s core objectives in all that you do, and to realise the artistic vision of the Artistic Director and creative teams across each production. To protect The Old Vic’s brand at all times. To line manage the Communications and Content Manager, supporting their professional development and offering social media leadership to the wider Marketing & Commercial team. To lead on social, editorial and content best practice to ensure The Old Vic is industry-leading on all digital output. To deputise for the Head of Marketing & Insights. Person Specification Essential
Excellent knowledge of social channel best practices and experience of delivering engaging social campaigns. Significant experience of working across paid social, including Meta ads. Experience of delivering e-comms campaigns for high profile announcements or marketing activity, such as on sales. Excellent verbal and written communication skills and attention to detail. The ability to manage a busy workload. An understanding of the challenges and opportunities for arts institutions in the contemporary landscape. An understanding of diversity within the cultural sector. Experience of delivering sales and audience development objectives. Excellent copywriting and editing skills. Prioritise in an environment with competing demands. Experience of creating a variety of content, including filmed and written. A working knowledge of Google Analytics.
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