This is an opportunity to join a motivated, creative and innovative team in an outstanding organisation.
The communications team supports the organisation by providing an outstanding communications and engagement function. The team leads on both internal and external focused communications, using marketing and engagement campaigns, which make a difference to our patients, service users, carers and staff every day. The team has responsibility for everything from digital communications including social media, to media relations, and from accessibility to maintaining the Trust brand and identity.
The post holder will primarily be focused on external communications, whilst being flexible to the needs of the organisation to support internal focused communications as well. The post holder will need to develop strong links with operational colleagues to understand their communication needs and work with them on solutions.
While home working is supported, the post holder will be required to be able to travel into offices in Kettering and Northampton.
Main duties of the job
Working with the team to understand current priorities, the post holder will have the autonomy to plan, deliver and evaluate campaigns, using a variety of multimedia solutions. The post holder will support with a variety of communications activities including external profiling, media relations, updating and developing accessible digital content including web and social media, developing reports, developing patient information, liaising with external suppliers as well as supporting the wider team. Detailed job description and main responsibilities
Develop effective project, communications/engagement and marketing plans, which are tailored to the needs of different stakeholders and consider how best to use a range of channels creatively, including social media, multimedia and those managed by other colleagues. Interpreting clinical and operational information into easy to understand health messages for the public and promoting them across relevant channels. Advise Trust services on their communication needs including consultations and tender processes. Working with colleagues, proactively develop our relationships with partners to enable use of their marketing channels and work collaboratively on joint projects. Proactively seek out and learn from best practice, informing the development of our externally and internally facing communications channels. Developing effective, accessible, patient information, ensuring effective recording and version control. Support proactive and reactive media relations activity for the Trust. Advise and support relevant managers in drafting press releases and media responses on issues including those which are complex, contentious and/or challenging. Support media enquiries, developing responses on behalf of the Trust and jointly with partner organisations. Seek to maximise all opportunities to promote the Trust, its key messages and brand and minimise adverse impacts on its reputation. Help in the management and development of the Trust’s digital platforms as required including website, social media and developing multimedia content including videos and graphics. Developing written communications including print and digital newsletters. Support the Communications Team with the organisation and running of corporate events. Being an active and supportive member of the external and operational communications sub-team. Track all activity in our project management tool (wrike). Write, edit and proof-read content and articles for a variety of audiences. Act in accordance with Trust policies and procedures. Person specification
Behaviours and values
Commitment to own personal professional development including evidence of ongoing commitment to development in the communications field. Professional, positive approach towards all stakeholders. Self-motivated, enthusiastic and resilient. Strong commitment to high standards of service delivery and customer care. Thrives working as part of a team of communications professionals. Knowledge and Experience
Educated to higher education level in a relevant subject with experience which allows demonstration of relevant core competencies, or equivalent highly relevant and demonstrable experience. Demonstrable communications knowledge and equivalent experiences with experience of working in an external communications environment. Experience of Content Management Systems and creation of accessible content for websites. Experience of dealing with sensitive information and an understanding of patient confidentiality. Experience of developing collateral (e.g. leaflets, posters, report documents etc) ensuring consideration for accessibility legislation and organisational branding. Experience of developing proactive, positive showcasing stories in a similar role or organisation. Experience of developing written newsletters/magazines for a variety of different needs and target audiences. Experience of planning and delivering multichannel communication projects/campaigns. Experience of using social media for healthcare promotion, behaviour change or other ethical marketing including advertising and evaluation. Skills
Ability to prioritise and deliver objectives in a complex environment, managing multiple priorities and meet demanding deadlines. Ability to translate complicated information into plain clear English and use the most appropriate tactics to communicate messages. Ability to travel between sites and to external meetings. Ability to work on own initiative and to exercise sound judgment and discretion and to seek advice and guidance when needed. Excellent and relevant multimedia and software skills including Adobe Creative Cloud software (Indesign, Premier Pro) and/or Canva.
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Working with the team to understand current priorities, the post holder will have the autonomy to plan, deliver and evaluate campaigns, using a variety of multimedia solutions. The post holder will support with a variety of communications activities including external profiling, media relations, updating and developing accessible digital content including web and social media, developing reports, developing patient information, liaising with external suppliers as well as supporting the wider team. Detailed job description and main responsibilities
Develop effective project, communications/engagement and marketing plans, which are tailored to the needs of different stakeholders and consider how best to use a range of channels creatively, including social media, multimedia and those managed by other colleagues. Interpreting clinical and operational information into easy to understand health messages for the public and promoting them across relevant channels. Advise Trust services on their communication needs including consultations and tender processes. Working with colleagues, proactively develop our relationships with partners to enable use of their marketing channels and work collaboratively on joint projects. Proactively seek out and learn from best practice, informing the development of our externally and internally facing communications channels. Developing effective, accessible, patient information, ensuring effective recording and version control. Support proactive and reactive media relations activity for the Trust. Advise and support relevant managers in drafting press releases and media responses on issues including those which are complex, contentious and/or challenging. Support media enquiries, developing responses on behalf of the Trust and jointly with partner organisations. Seek to maximise all opportunities to promote the Trust, its key messages and brand and minimise adverse impacts on its reputation. Help in the management and development of the Trust’s digital platforms as required including website, social media and developing multimedia content including videos and graphics. Developing written communications including print and digital newsletters. Support the Communications Team with the organisation and running of corporate events. Being an active and supportive member of the external and operational communications sub-team. Track all activity in our project management tool (wrike). Write, edit and proof-read content and articles for a variety of audiences. Act in accordance with Trust policies and procedures. Person specification
Behaviours and values
Commitment to own personal professional development including evidence of ongoing commitment to development in the communications field. Professional, positive approach towards all stakeholders. Self-motivated, enthusiastic and resilient. Strong commitment to high standards of service delivery and customer care. Thrives working as part of a team of communications professionals. Knowledge and Experience
Educated to higher education level in a relevant subject with experience which allows demonstration of relevant core competencies, or equivalent highly relevant and demonstrable experience. Demonstrable communications knowledge and equivalent experiences with experience of working in an external communications environment. Experience of Content Management Systems and creation of accessible content for websites. Experience of dealing with sensitive information and an understanding of patient confidentiality. Experience of developing collateral (e.g. leaflets, posters, report documents etc) ensuring consideration for accessibility legislation and organisational branding. Experience of developing proactive, positive showcasing stories in a similar role or organisation. Experience of developing written newsletters/magazines for a variety of different needs and target audiences. Experience of planning and delivering multichannel communication projects/campaigns. Experience of using social media for healthcare promotion, behaviour change or other ethical marketing including advertising and evaluation. Skills
Ability to prioritise and deliver objectives in a complex environment, managing multiple priorities and meet demanding deadlines. Ability to translate complicated information into plain clear English and use the most appropriate tactics to communicate messages. Ability to travel between sites and to external meetings. Ability to work on own initiative and to exercise sound judgment and discretion and to seek advice and guidance when needed. Excellent and relevant multimedia and software skills including Adobe Creative Cloud software (Indesign, Premier Pro) and/or Canva.
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